In this week’s \Brief: Paris 2024 resells Olympic memorabilia through flea markets across Europe; YouTube restricts teenagers' exposure to videos about weight and fitness; New Zealand triples tourist fees to help fund conservation projects. Learn more here: https://lnkd.in/gj5CwW9D #olympics #parisolympics #circularity #youtube #tourism #conservation
Backslash
Advertising Services
Los Angeles, California 2,338 followers
Cultural intelligence unit of TBWA.
About us
Backslash is a cultural intelligence unit that brings cultural expertise to brands working to move our world forward.
- Website
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https://www.tbwabackslash.com/
External link for Backslash
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2016
Locations
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Primary
5353 Grosvenor Blvd
Los Angeles, California 90066, US
Employees at Backslash
Updates
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In this week’s \Brief: Arc'teryx’s latest collection blends Indigenous arts with technical fabrics; A controversial trend encourages parents to ditch standard curriculum and follow their child’s curiosities; Pharrell Williams debuts an emotional biopic shown entirely through the LEGO Group figures. Learn more here: https://lnkd.in/gUstBpTz #arcteryx #indigenous #homeschooling #lego
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In our fourth and final chapter of ‘Future of Sport,’ we unpack the disruptive forces that are pushing sport into new spaces. From climate change forcing the migration of stadiums to rising loneliness driving a need for sport-centric cities, where we play is being radically reimagined on both a global and local level. Learn more by downloading the report from Backslash and Dark Horses here: https://lnkd.in/gNXGeKsH #futureofsports #sports #urbanplanning
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In this week’s \Brief: A new AI tool records people eating to track calorie intake in real time; A traveling truck in Switzerland allows locals to trade items they need; Canyon Ranch launches a $20,000 retreat designed to help people “live younger and longer.” Learn more here: https://lnkd.in/gT_8bx2N #ai #nutritiontracker #switzerland #circularity #wellness #longevity
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In this week’s \Brief: A new app takes the hassle out of finding friends and making social plans; An advanced bandage uses an electric field to heal wounds 30% faster; Alipay uses gamified short stories to encourage people to save money. Learn more here: https://lnkd.in/dx8Bmm7k #loneliness #medtech #finance #wealthmanagement #alipay
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In this week’s \Brief: South Africa imposes a new tax on fast-fashion imports to encourage local buying; Nissan Motor Corporation debuts a reflective paint that makes car interiors 5°C cooler; California welcomes commuters aboard its first electric trains. Learn more here: https://lnkd.in/dV6E3_vk #tax #nissan #paint #ev #evtrain #california
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If you think the #Olympics are exciting to watch, imagine the event on steroids. Literally. At the Enhanced Games, a global #sports competition planned for 2025, athletes will be allowed to dope “out in the open and honestly.” Event organizers say that over 900 athletes have expressed interest, but retired Australian swimmer James Magnussen has so far been the only one to announce his participation publicly. We sat down with James to discuss what the reaction has been, how the Enhanced Games could give retired athletes a second shot at glory, and why it may actually be the first truly fair sports competition in decades. Check out the episode, then download Chapter 3 of ‘Future of Sport’ to dive deeper: https://lnkd.in/gVsQBgbW Edge: Body Debates
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Our ‘Future of Sport’ series continues with Chapter 3, which explores how the notion of fairness is changing. As progressive forces challenge old instincts around what is and isn’t fair, we ask: Who has the right to compete? Where do we draw the line when it comes to performance-enhancing advantages? And what level of physical and mental risk is acceptable? Find out by downloading the free report from Backslash and Dark Horses here: https://lnkd.in/gVsQBgbW #sports
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In this week’s \Brief: Santorini proposes a cap of 8,000 cruise ship passengers a day; New South Wales tackles the housing crisis with pre-built modular homes; Zoom files a patent for an AI tool that nudges workers to take breaks. Learn more here: https://lnkd.in/gfNdPcYv #tourism #housing #zoom #patent #worklifebalance
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In this week’s \Brief: Vernier becomes the first Swiss town to ban outdoor advertising; On blends sustainability and high performance with a new spray-on running shoe; Dubai turns humidity into safe drinking water for delivery drivers. Learn more here: https://lnkd.in/gQXYQ3Em #ooh #onsneakers #olympics #sustainable #dubai #climate