Here’s How Marketers Are Using AI to Assist with Attribution https://lnkd.in/etPKEqf5 Marketing Charts
Ascend2
Advertising Services
Jacksonville, Florida 1,208 followers
Research in Action! Get media-trusted, original research to build your brand and generate demand.
About us
Ascend2 works with businesses to conduct original research and provide the tools to make informed business and marketing decisions, drive brand awareness and engagement with their audiences, improve SEO, nurture prospects, and supplement their marketing content. With over 20 years of experience providing research-based marketing programs to marketing technology firms and marketing agencies, Ascend2 now has a process and methodology that translates across many industries and verticals. Let's talk research. https://ascend2.com/get-started-with-a-strategy-session/
- Website
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http://ascend2.com
External link for Ascend2
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Jacksonville, Florida
- Type
- Privately Held
- Founded
- 2013
- Specialties
- lead generation, content marketing, market research, demand generation, research-based marketing, digital marketing, SEO, content marketing strategy, lead nurturing, intent data, ABM, email marketing, customer experience, marketing automation, marketing techology, data-driven marketing, performance marketing, and customer journey
Locations
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Primary
Get directions
111838 Catrakee Dr
Jacksonville, Florida 32223, US
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Get directions
Charleston , SC, US
Employees at Ascend2
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Todd Lebo
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
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Sergio Balegno - Research Content and Campaigns
Research engages prospective clients and attracts them to your agency.
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Jenna Balegno
Original B2B Research: from Concept to Content | COO & Partner at Ascend2
Updates
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A 2024 Ascend2 research report found that 31% of marketers reported difficulty proving ROI as a significant barrier to adopting data-driven initiatives.
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
3 Key Metrics Businesses Must Use To Measure AI And Data Monetization ROI https://lnkd.in/eCvC9s_G Forbes with Ascend2 research.
Council Post: 3 Key Metrics Businesses Must Use To Measure AI And Data Monetization ROI
social-www.forbes.com
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Email marketing consistently delivers high ROI, and marketers have focused on enhancing subject lines and email messaging to compel recipients to act.
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note. https://lnkd.in/eWZPfbnc EMARKETER with Ascend2 research.
Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note
emarketer.com
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The study explored Q4/holiday related marketing strategies. Both local businesses and consumers agreed that discounts were the most effective promotional tool. However, in terms of channels, social media was seen as most impactful, followed by email, and event marketing.
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
Google Ad Share Falls, AI Bubble, Social Media Wins Again https://lnkd.in/dDs4GzAQ Local Digital with Constant Contact and Ascend2 research.
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New research...
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
Marketing attribution is crucial for understanding which channels and touchpoints contribute to conversions. This allows businesses to optimize their marketing spend and strategy. By accurately tracking customer journeys, companies can make data-driven decisions that improve ROI and enhance overall campaign effectiveness. Because of the importance of attribution to marketing success, Ascend2 consistently researches the topic. This year's study examines the impact of AI on attribution strategies, challenges, confidence levels, and more. Here is a direct link to the free study. https://lnkd.in/eNRx-Z_b
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88% of professionals stated that conformance with the updated UK Corporate Governance Code is a high priority in 2024...
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
New Research - UK Corporate Governance: Turning Compliance Into a Strategic Advantage https://lnkd.in/gDAbGtfz AuditBoard
UK Corporate Governance: Turning Compliance Into a Strategic Advantage
auditboard.com
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Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation...
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
New Research from Constant Contact & Ascend2: How Inflation Has Affected SMBs in 2024. https://lnkd.in/g3PY29bJ MarketingProfs #smb #marketing
How Inflation Has Affected SMBs in 2024
marketingprofs.com
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SMBs have been affected by inflation. To mitigate it, they have: 1) Cut back on expenses —46% 2) Increased prices — 39% 3) Improved operational efficiency (finding new suppliers, investing in technology) — 24%
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
Holiday Tightwads: Inflation Affects Both Consumers And SMBs https://lnkd.in/eK8wqwt3 MediaPost with Constant Contact & Ascend2 research.
Holiday Tightwads: Inflation Affects Both Consumers And SMBs
mediapost.com
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This report explores the transformative role of AI integration within marketing teams across various European regions. It provides detailed insights into AI's impact on enhancing operational efficiency and customer engagement across key marketing functions.
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
This Week in Marketing: Inbound Innovation https://lnkd.in/eFP9Z4k6 includes insights from the LinkedIn and Hubspot research study The Intersection of Marketing, Data, and AI.
This Week in Marketing: Inbound Innovation
linkedin.com
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Five tips on how to use AI to target and segment audiences...
CEO at Ascend2. Expert at helping B2B marketers create amazing original research for demand generation.
A new article I wrote for Convince & Convert based on the Ascend2 research study Data-Driven Marketing: Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success https://lnkd.in/eBwNBMAA
Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success - Convince & Convert
https://www.convinceandconvert.com