The Content Authenticity Initiative (CAI) is a community of technology, publishing, and creative companies restoring transparency of content on the internet.
AREA 17 defined the brand strategy, content strategy, and brand identity to clarify value proposition, audience, messaging, and relationships across Adobe, CAI, the C2PA open technical specification, Content Credentials, and CAI open-source tools and Verify tooling.
This was critical ahead of launching their most revolutionary open-source technology, Content Credentials leading up to the 2024 election when AI, deep fakes, and other misinformation are prevalent.
Content Credentials is an icon designed by the Content Authenticity Initiative to indicate verified content across the Internet. Our work clarifies the icon’s meaning and significance and simplifies its understanding for everyday users. We helped CAI effectively communicate the technology’s value in a visually, verbally, and behaviorally cohesive manner.
Read more about the project in our case study: https://lnkd.in/exh7UDGN