Thanks, Product Marketing Alliance!
We just wrapped up our first sponsorship at the Product Marketing Alliance! I've always been a little dubious about conferences as they seemed to be pointless networking, and would rather work directly with customers or product. But I'm glad that we made the effort to go this one. We had the opportunity to lean into our Arcade brand. We also met lots of customers who are using our product, and some of our investors in person for the first time (!) - shoutout to Jonathan Widawski and Eva Sasson. Some takeaways: 🌶️ Interactive demo vendors are hot. It was the theme of the conference, with lots of people evaluating the options. 📹 It was also interesting learning about why people choose our solution over the alternatives. We have the best in class video experiences, with even more investments in video. We are also about to release new demo capabilities. 🔥 My hot take is that sometimes ICPs are overrated. Yes, focus matters, but Arcade is used within Product, Marketing and Sales teams. This conference had all of these teams present and we heard many stories about shared use cases and value. And thank you to Melanie H. and Michael Saeta for doing the real legwork behind the scenes.