A New Earth Project

On a recent episode of the The Sustainable Angler Podcast, Wes Carter, president of Atlantic Packaging and founder of A New Earth Project, shares how his upbringing in the outdoors, heavily influenced by his grandfather Horace Carter—author of a dozen fishing books—shaped his passion for nature. This connection sparked his love for outdoor sports like surfing, snowboarding, hunting, and fishing. Today, that same love drives Wes as he leads the push for the packaging industry to adopt more sustainable materials. Listen to the full episode with Wes below. https://lnkd.in/esqwatCa Emerger Strategies

Our team member, Lyn Tally, recently attended Ocean Plastics Leadership Network’s fall expedition. From September 10th-13th, they explored Maine and Quebec’s innovative waste management and recycling systems with a diverse group of industry, government, and environmental leaders. Here’s what they learned: 🔄 Innovative Solutions: Forward-thinking approaches like Extended Producer Responsibility (EPR) and bottle return schemes are helping create smarter, more efficient waste systems in Maine and Quebec. ♻️ Rethinking Waste: Companies are exploring creative ways to reduce single-use plastics, design reusable containers, and make waste systems more effective. Ensuring food-grade recycled materials and cleaner composting streams remains a challenge. 🌐 Global Insights: Quebec’s comprehensive approach to waste management offers valuable lessons on efficiency, showing a different path compared to current practices elsewhere. Here at A New Earth Project, we're committed to advancing sustainable packaging solutions, and the learnings from this expedition continue to inform how we help brands transition away from single-use plastics. Stay tuned as we continue to share insights and innovations from the expedition to drive progress in waste reduction and recycling. #WasteInnovation #SustainableSolutions #CircularEconomy

Our team member, Lyn Tally, recently attended Ocean Plastics Leadership Network’s fall expedition. From September 10th-13th, they explored Maine and Quebec’s innovative waste management and recycling systems with a diverse group of industry, government, and environmental leaders. Here’s what they learned: 🔄 Innovative Solutions: Forward-thinking approaches like Extended Producer Responsibility (EPR) and bottle return schemes are helping create smarter, more efficient waste systems in Maine and Quebec. ♻️ Rethinking Waste: Companies are exploring creative ways to reduce single-use plastics, design reusable containers, and make waste systems more effective. Ensuring food-grade recycled materials and cleaner composting streams remains a challenge. 🌐 Global Insights: Quebec’s comprehensive approach to waste management offers valuable lessons on efficiency, showing a different path compared to current practices elsewhere. Here at A New Earth Project, we're committed to advancing sustainable packaging solutions, and the learnings from this expedition continue to inform how we help brands transition away from single-use plastics. Stay tuned as we continue to share insights and innovations from the expedition to drive progress in waste reduction and recycling. #WasteInnovation #SustainableSolutions #CircularEconomy

Here at A New Earth Project, we believe the health of our planet and people are deeply connected. That’s why we’re thrilled that our parent company, Atlantic Packaging, has transformed its annual sustainability report into the more holistic Healthy People, Healthy Planet overview. Transparency is key, and we’re committed to tracking our progress—whether it’s supporting employee wellness or helping customers shift away from problematic plastic packaging. Plus, we’re sharing updates on ambitious long-term goals, like reaching net-zero carbon emissions and TRUE Zero-Waste by 2046. If you or your company are seeking guidance or inspiration, we encourage you to dive into this comprehensive report. #HealthyPeopleHealthyPlanet #AtlanticPackaging #PlasticFreeFuture #ANewEarthProject

The design and manufacturing team at Lib Tech has been at the very forefront of mitigating the environmental impacts of snowboard and surfboard production from the start. It's a commitment they bring to every part of the process, from the safety of the materials they use to designing boards that last, and of course, how they ship their product. To that end, we're thrilled to have the Lib Tech crew helping us fine-tune our earth-friendly blocking and bracing technology for surfboards and snowboards. From our suspension wrap and nose-and-tail blocks to our basic bumpers to go inside boxes, it's been a blast helping them eliminate the need for problematic plastic. As their collab partners can attest, there's nothing better than working with innovators who care. Thank you Lib Tech! Learn more about our curbside recyclable surfboard shipping products here. https://lnkd.in/gKMvA84r Lost Surfboards

Andrew Mackenzie and Scott Carter became fast friends while attending the University of North Carolina in Chapel Hill, as temporarily landlocked surfers. Today, they’re both making big impacts in their careers. Mackenzie is a renowned surf filmmaker, while Carter is a senior leader at Atlantic Packaging, the parent company of A New Earth Project. Both remain diehard surfers committed to helping preserve our natural spaces. When Mackenzie began production on his latest film, Trilogy: New Wave, featuring Seth Moniz, Ethan Ewing, and Griffin Colapinto, Carter was eager to get involved. Together, they brainstormed and developed a 4-part behind-the-scenes (BTS) series offering viewers a rare glimpse into the filmmaking process, while spotlighting critical environmental issues affecting some of the world’s most iconic surf spots. At A New Earth Project, we’re proud to be part of this groundbreaking series. Both Scott and A New Earth Project founder Wes Carter are featured, sharing insights into the vital role surfers play in raising awareness of topics like risky offshore oil extraction in Peru, coral reef damage in Tahiti, the plastic pollution problem Indonesia, and the devastating impact of rare-earth mineral mining in South Africa. We believe surfers have a unique and outsized role as stewards of the ocean, and we invite you to join us in protecting these precious ecosystems. Go catch Trilogy: New Wave at https://lnkd.in/ekRZjsYF, and follow our BTS series on FUEL TV, FUEL TV +, and The Surf Network. Episode 1: Peru, Sep 19 Episode 2: Tahiti, Sep 26 Episode 3: Indonesia, Oct 3 Episode 4: South Africa, Oct 10 #WeDoThisTogether Aether Films

As the sustainability initiative of Atlantic Packaging, we're so proud to help drive innovative packaging solutions that meet the needs of our customers. Shop our catalog for ideas on how you can make the switch to more sustainable packaging: https://lnkd.in/g8SC5q3U

As the sustainability initiative of Atlantic Packaging, we're so proud to help drive innovative packaging solutions that meet the needs of our customers. Shop our catalog for ideas on how you can make the switch to more sustainable packaging: https://lnkd.in/g8SC5q3U

We hope to see you at See Change Sessions in Burlington, VT this month! Atlantic Packaging is sponsoring the Packaging Track at this year's flagship event and our very own Wes Carter and Caroline DeLoach will be featured experts in the track. See all details in the post below.

During a recent visit to the Plastic Ocean Project (POP) lab at University of North Carolina Wilmington, Atlantic Packaging president and New Earth Project founder Wes Carter, alongside Executive Director of the Plastic Ocean Project, Bonnie Monteleone, got a forensic view of the staggering plastic pollution crisis impacting our oceans, lakes, and rivers. The situation is beyond alarming. While awareness is growing, shutting off the tap to this waste stream will take decades of dedicated effort. At A New Earth Project, we recognize this as one of the most pressing environmental challenges of our time. Our mission is to tackle it at the source—by moving people away from problematic single-use packaging and towards sustainable alternatives. We also work to scale new material technologies that are earth-friendly and life-affirming. Our natural world deserves better, and so do we. Join us in this critical mission by helping your brand—and the brands you support—make smarter, more sustainable packaging choices. Learn more at https://lnkd.in/g8SC5q3U #Innovation  #WeDoThisTogether #Sustainable  #ReducePlastic  #Circularity