Introducing... 🥁 Snowflake Native Amplitude ❄️ The same Amplitude you know and love, but your data never leaves Snowflake. Get started with five FREE seats! What are you waiting for? https://bit.ly/458oZHG
Amplitude
Software Development
San Francisco, California 76,671 followers
We help companies build better products.
About us
We help companies unlock the power of their products. ⚡ • Join the team: http://amplitude.com/careers • Join the community: http://community.amplitude.com • Join our user groups: https://community.amplitude.com/p/groups
- Website
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https://amplitude.com
External link for Amplitude
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Public Company
- Founded
- 2012
- Specialties
- Mobile Analytics, Big Data, Data Analysis, App Data Analysis, Product Analytics, Product Development, and Product Management
Products
Amplitude
Product Analytics Software
Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
Locations
Employees at Amplitude
Updates
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Nothing uncovers areas of improvement quite like a crisis. On the latest episode of Next Gen Builders, Adriana Gil Miner, Chief Marketing and Strategy Officer of Iterable, shares her thoughts on preparedness, response, and more: https://bit.ly/3yH7IcM
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"I say stupid s*** all the time." 🤐 Take a page from Francois Ajenstat's book: Care less about yourself, but care *deeply* about the problem you're trying to solve.
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🔒 Lock down your data. Set custom visibility and access restrictions on data like PII and revenue with Amplitude's Data Access Controls. Here's how: https://bit.ly/4dbYRPt
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Amplitude reposted this
An updated version of the north star playbook is on Product Hunt today! If you enjoyed the first version written by Jason Scherschligt and myself, check out the revised version! https://lnkd.in/gqnd6k2w
The North Star Playbook - Find your product’s guiding metric and pursue it | Product Hunt
producthunt.com
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Amplitude reposted this
What's your North Star metric? No, it's not revenue (although it should lead to revenue). No, it's not sign-ups. No, it's not weekly active users. And it’s most definitely not your NPS. The North Star metric framework is a product management model based on a single metric—your North Star Metric—that best captures the value customers derive from your product. So, it’s kind of like revenue... but focused on the *customer*. 1. It represents the value users get from your product. 2. It’s within the product and marketing’s sphere of influence. 3. It’s a leading indicator of revenue. It's a single metric that: 1. Helps prioritize and accelerate informed but decentralized decision-making. 2. Helps teams align and communicate. 3. Enables teams to focus on impact and sustainable, product-led growth. I loved seeing this in action at Amplitude, where "weekly learning user" was their North Star metric. A weekly learning user was an end-user who created new charts that would then be consumed by the rest of the team. It worked beautifully—a team without weekly learning users was doomed to churn, while a team with growing weekly learning users was primed for expansion. Weekly learning users were also a prerequisite for conversion. In other words, growth in weekly learning users led to growth in revenue. And to produce one, all teams had to unite—from onboarding to feature value adoption to monetization. Every high functioning product team needs to find their Northstar metric and unite behind it. Have you found yours? Amplitude just put out this ahmazing Northstar metric guide, written by no other but legendary John Cutler himself, which will surely help you get started: https://bit.ly/3X6AixL #growth #metrics #product This post is sponsored by Amplitude, quality approved by me ;)
The North Star Playbook | Amplitude
amplitude.com
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💡 More tips 🧑🏫 More expert guidance 🎬 More ways to take action Check out our new and improved North Star Playbook: https://bit.ly/3WN8Wvd
The North Star Playbook
amplitude.com
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To drive growth, everyone on your team needs to be on the same page. Enter Amplitude's (✨revamped✨) North Star Playbook! Learn how to find your North Star Metric and use it for better product growth and team alignment 💫 https://bit.ly/3WN8Wvd
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Cue the lightbulb 💡 Amplitude helps companies like ITV, Drata, Udemy, Zip Co, NTT DOCOMO, and SafetyCulture uncover their aha moments. More to come next week! https://lnkd.in/eFUHKFiE #AmplifyYourAha
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"Hire to meet your weaknesses." Hiring is tough, but Amplitude Chief People Officer Kristina Johnson knows the secret: https://lnkd.in/d_sQMhRJ