ADWEEK

The Marketing Vanguard Awards recognize the most impactful chief marketing officers. These are CMOs who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards, and ultimately their businesses.  Through their work, they are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders.  Read more here: https://adweek.it/3O2AR6r   Congrats to this year's winners 👏👏 Ilona Aman (Formerly Stepanyants), chief marketing officer, Athleta  Leslie Berland, evp and chief marketing officer, Verizon  Jonathan Bottomley, evp and global chief marketing officer, Calvin Klein  Chris Brandt, chief brand officer and chief marketing officer, Chipotle  Phil Cook, chief marketing officer, WNBA  Paulie Dery chief marketing officer, AG1  Asmita Dubey, chief digital and marketing officer, L’Oréal Group  George Felix, chief marketing officer, Chili’s  Norm de Greve, global chief marketing officer, General Motors  Marissa Jarratt, evp, chief marketing and sustainability officer, 7-Eleven  Ramon Jones, evp and chief marketing officer, Nationwide  Zach Kitschke, chief marketing officer, Canva  Melody Lee, chief marketing officer, Mercedes-Benz  Vineet Mehra chief marketing officer, Chime  Alice Milligan, chief marketing officer, Morgan Stanley  Kenneth Mitchell, svp and chief marketing officer, Levi’s  Jim Mollica, chief marketing officer, Bose  Carrie Palin, svp and chief marketing officer, Cisco  Nicole Parlapiano, chief marketing officer, Tubi  Karuna Rawal, chief marketing officer and chief revenue officer, Nature’s Fynd  Elizabeth Rutledge, chief marketing officer, American Express  Maggie Schmerin, chief advertising officer, United Airlines  Alex Schultz, chief marketing officer and vp, analytics, Meta  Kate Trumbull, evp and global chief marketing officer, Domino’s  Vanessa Wallace, chief marketing officer, Savage X Fenty  Shannon Watkins, evp, chief brand, marketing and communications officer, Fiserv

While it might be an ordinary question for anyone that runs a food and dining based publication....we just had to ask Eater EIC Stephanie Wu about her favorite cuisine at #Mediaweek. 🍲

Check out Data Drop, a newsletter that uses numbers to explore the latest happenings in marketing. That means sales, views, clicks, and more. 📈 Today's NL also features artificial intelligence-driven insights into how brands are navigating the rise in online shopping (thank you Stackline!!!). 👇 👇 👇 https://adweek.it/3UUcT0L

Consultancy NoCo has released a study examining the producer role to raise its profile and attract new recruits to the industry. https://adweek.it/3YRhVfS

‘Tis the season…for good-looking holiday ad stars? Target has unveiled one of its recent holiday spots featuring an affable man named Kris, whose job it is to help Target shoppers navigate their holiday dilemmas. And yes, he resembles Santa for a reason. Read more. — https://adweek.it/3Z3JvI6 ✨

New: For the last two years, the so-called "valuation gap" — or the difference between what sellers want to sell for and what buyers are willing to pay — has bottlenecked M&A activity. The trend has been particularly acute in media, where even companies' whose revenues and profitability have grown are now worth less than they were in 2021. But the waiting game behind this high-stakes game of chicken is nearly over, as external factors are forcing both buyers and sellers to come to the table. This breakthrough, along with a new presidential administration and the reduced cost of borrowing, are primed to reignite M&A in the coming months. Thanks to Paul Miller FCIM, Craig Fuller, and Daniel Pitchford, among others, for the insights. My latest for ADWEEK: https://lnkd.in/eCDq_9Kb

VOICE | Podcasts have long been heralded for the benefits to audio advertisers. High levels of ad engagement and brand recall, the ability to authentically endorse and promote products, and host style and familiarity have attracted both brand and direct response marketers into the space writes Teresa Elliott, chief revenue officer at Ad Results Media. https://adweek.it/3OfAyoB

Hip it up, age it down, make it top of mind during a crucial selling season, push pricey units while inflation rages... That's a lot of weight to put on Patrick Schwarzenegger's hunky shoulders. As the first "spirit advisor" for Ketel One U.S.A. the nepo baby-Tommy Hilfiger model-actor-entrepreneur is anchoring a digital, social and experiential campaign that's a bit of a marketing departure. The brand, part of the Diageo fold, has most often relied on the founding family, the Nolets--distillery royalty for 11 generations--to tell the Ketel One story. Celeb endorsements haven't been a thing, but the brand sees Schwarzenegger as more than a famous face. Check out the strategy behind the holiday campaign, from Bullfrog + Baum and NVE Experience Agency here: ADWEEK #marketingandadvertising #spirits #cocktails Ryan Hughes Magid Janet Early

Elon Musk's ties with Donald Trump may influence some advertisers to view spending on X as beneficial. Former top advertisers like Comcast, IBM, Disney, Warner Bros., Discovery, and Lionsgate Entertainment are returning to them platform, but have significantly reduced their ad spending on the platform. According to Mediaradar, these brands collectively spent less than $3.3 million on X from January to September 2024, a 98% decrease from the $170 million spent during the same period in 2023. Read the full story — https://adweek.it/3AtW324

It's TIMEEEEEEEE ❄️ The long awaited John Lewis & Partners holiday ad has arrived and it’s a trilogy saga. “The Gifting Hour,” is the second campaign by Saatchi & Saatchi, which took over the account in 2023 from adam&eveDDB. Watch the full saga – https://adweek.it/3Z6UyQS