6sense

6sensors are amazing problem-solvers, creative thinkers, and teamwork champions! 🩵 We're proud to celebrate their remarkable achievements in innovation, from groundbreaking projects to game-changing initiatives across the entire organization, with our new Innovation Awards program. Join us in congratulating our inaugural Innovation Award winners: 🏆 Process Innovation Award 🏆 Mark Lew, Sr. Adoption Consultant 🏆 Business Model Innovation Award 🏆 Julz James, Director of Marketing Operations 🏆 Enhanced Model Lifecycle Management 🏆 Laxmi Damodar, Sr. Product Manager, and her team members: Justin Stagge, Shubham Singhal, Anindya Pal, Saurabh Choudhary, Rajiv Rajpurohit, Parth Dhama, Sushmita Gupta, Rahul Chibber, Alok Pandey, Sambhasan Biswas, Prabhat Doongarwal, Yulia Tyutina, Nicholas Fotos, and Frank Chu Thank you for your innovative spirit, 6sensors!

Happy Friday! What a week for 6sense as we celebrate being named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report! 🚀 We also celebrated with our friends at Nasdaq for having over 10,000 customers in our RevCity Customer Community. 6senses product innovation keeps us a leader in the ever changing market, and our customers are seeing amazing results with our AI agents (I know I have been putting my J9 AI Agent to work!) Add on being customer obsessed and you have the best mix of product, value, relationships and success. ❤️

Prospects not responding? Feeling like your emails simply disappear into the void? Let’s figure out what's keeping your outreach from breaking through: ✅ Is your messaging irrelevant or generic? Craft messages that speak directly to your prospects’ specific needs to make a difference. ✅ Timing is everything. Are you reaching out too early, or too late? Target the right stage and personalize your outreach based on the buyer’s position in their journey. ✅ What are the prospect's unique challenges? Show that you understand their pain points. ✅ Struggling to balance personalization and scale? You need the right data, segmentation techniques, and advanced automation. An AI-driven revenue platform (like 6sense 👋) can help sales teams deliver relevant, highly personalized outreach that resonates with buyers without sacrificing efficiency. Keep reading for tips to improve your outreach and achieve hyper-personalization at scale: https://okt.to/xog1ry

There is nothing cooler than seeing the community you’ve worked on the last two years in Times Square. Thank you Nasdaq and 6sense! 🩵

The final trilogy - part 3 of In the Booth at 6sense Breakthrough out now! 🎧 I had the amazing opportunity to be sponsored by 6sense as 1 of 2 podcast hosts selected to perform on-site interviews at their annual Breakthrough event in Las Vegas Oct 7-10. I performed 13 interviews in 2 days 🤯 My amazing video editor, Kylin Nelson, took those episodes and mashed them into 3 mega-packed episodes. Part 3 is now live! The final line up consists of: Saima Rashid - SVP Marketing & Revenue Analytics at 6sense  - How to use 6sense for ABM at scale  - How to succeed in today’s generative AI world  - Why it’s critical to get teams thinking outside the box Kevin Ryan - Head of Revenue IBISWorld  - How to support how buyers WANT to buy today  - How to tactically become an expert in personalization  - Why marketing is a rugby team, not a relay race Dina Otero - VP Demand Gen at Mission Cloud  - Success story from ‘in the trenches’ moving from lead model to account-focused  - Challenges when switching from lead to account model  - Favorite strategies for marketers for 2025 Jonathan Burg - SVP Revenue at New Breed  - How to think holistically when building a customer lifecycle  - How to gain GTM fit  - Metrics revenue leaders are focused on right now Link to episode in comments -- these are conversations you don't want to miss!!

Are you (or your pipeline) suffering from Signal Substitution Syndrome?? This week on The Science of B2B, Kerry Cunningham explains Signal Substitution Syndrome: a phenomenon where B2B marketers replace one data signal (like MQLs, intent data, or anonymous web traffic) with another, rather than integrating multiple signals. Relying on one data signal independently just isn't effective – it leads to missed opportunities and lower conversion rates. Kerry shares his research-backed strategy for a signal combination approach, using AI to integrate multiple useful signals that indicate when an account is truly in-market. Watch or listen here: https://okt.to/ic3AKI

Some ways you can make cold calling suck less: 1. Condense your call blocks to 1-2 focused sessions per day 2. Treat cold calling like a workout - shut off email & slack when "training" 3. Do it first thing in the morning, get the monkey off your back early 4. Memorize your opener + value prop so you can focus on your delivery 5. Only positive self talk is allowed, even if you mess up (we all do) 6. Stand up & own your space. I like to pace back & forth (get my steps in lol) 7. Do all your research + find contact info SEPARATE from your call blocks 8. Your voicemail should probably be shorter than it is 9. Some folks won't be nice to you. Accept that that's OK. 10. Join Nick Cegelski and our friends at 6sense to get all of your cold calling questions answered: https://lnkd.in/gdKkKJ7E

Feel that? There’s magic in the air! 🪄 For the fourth year in a row, 6sense was named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report! 6sense is positioned highest for Ability to Execute and furthest for Completeness of Vision in the Leaders Quadrant. We love to see it and believe that being named a Leader by Gartner validates the immense value 6sense delivers to our customers every day! Dig into the industry research and ABM trends in the full report (no form, of course!) https://okt.to/jrMsPp

Here are four things you need to know about B2B buyers: 1️⃣ Buyers work in a group of 11 internal stakeholders. 2️⃣ Buyers spend 11-12 months in the buying journey. 3️⃣ Buyers typically evaluate 4-5 vendors. 4️⃣ Buyers have 800+ interactions with vendors. Now that we've demystified B2B buyers together, find out how to win them over before they even talk to your sellers. Download the full 2024 Global Buyer Experience Report (no form, of course!) https://okt.to/6Dzmhd

Making the move to an allbound approach? One of the biggest challenges is knowing what to measure and how to measure it. Stefano Iacono, Marketing Director, 6sense breaks down the importance of benchmarking when shifting to new metrics, so your team stays confident and focused throughout the transition. Tune into the full conversation: https://bit.ly/4hm2xjP #ExclaimerEmail #DemandGeneration #Outreach