You're juggling conflicting creative visions with influencers. How do you ensure brand consistency?

While writing a clear brief can help quell any tensions between you and the influencers you partner with, the brief also has to be based on more than just market research. What kinds of content does the influencer primarily make? What qualities about themselves or their personal brand would make them most compatible with the product you hope to bring to market?

I'm going to offer opinions in this article that I think others may disagree with, as our company has gone through this. I agree with aligning on the vision and goals of the company, and maintaining the right brand presence, but we also don't believe in moderating each others content. While we show unity in our company and service, sometimes our approaches differ, but it also shows that different perspectives are beneficial in pushing our offer forward and trying different methods to get the the best results possible.

If you don’t have a uniform vision, why even spend a dime on marketing? Why pay to attend an orchestra appear if you are dressed like crap? If you have globs of slime thrown randomly via random, inconsistent marketing, then confusing mound of your identity will do more harm than good. Consistency in a uniform approach is the solution.

I've encountered these issues multiple times, and every time, I notice some conflicts between the marketing team and influencers. Identification of the problem: The most common problem is usually the audience disparity. Yes, the brand page might have an audience with a different taste than what the influencer's page might attract. Solution: 1. Always do your research and choose influencers whose audience aligns with your brand's audience (similar taste, if not the same). 2. Be clear with briefs while balancing flexibility and the brand's guidelines. 3. Keep very few people in the loop, mainly the decision makers, as different people have different opinions on content. Lastly, let influences do their thing without interrupting much :)

This is important. There have been times that one of my partners posted something that conflicts with my views or how I've implemented processes internally. While we don't want to moderate each other, we also don't want to have negative impacts on the company. We maintain open communication with each other to discuss these instances and align.

Always always give people freedom. This leads to authentic content and that´s the best for you. If you dont´ get the content you want then the product or service might have to change. Of course if someone promote your product they should use the right branding.

The best way to align with an influencer on a project is to hire influencer who know (and ideally are fans of) your brand. Creative flexibility is important - and outside voices bring new ideas and perspectives. But if an influencer already gets it, it is SO much easier to establish guardrails and progress a project efficiently.

This is what I was discussing in previous comments. We don't want to moderate or tell each other what they can do for their content. However, there are some non-negotiables that we should take a stand for. Sometimes, we do post different perspectives, and that's ok. It shows a diversity in thought and mindset which contribute to improve the whole.

While I can see how some companies would want this (especially as the organization scales), we don't want to limit each other either. If it can cause issues, it is recommended to discuss these with each other first to avoid appearing ununified in our service.

Again, I can see this in larger organizations. In ours, we're growing and our presence is growing, but we follow and engage with each other every day as well. That way, if we do see something we're not aligned on, we can discuss it.

Keep an eye on the content. And also ask to see analytics of the content. If the content is getting good impressions then they can continue. If not you have to step in and tweak. This is a must as some point because marketing is changing all the time.

I would say it´s a must as a leader to influence and inspire the team. It can be workshops that you do face to face or sessions online. But its not that you do them that counts, but the results you get and that you as a leader can make tasks from the evaluation and make the team grow this way.