What do you do if external stakeholders are influencing your brand management decisions?
In the dynamic world of brand management, you may find your decisions swayed by external stakeholders. These could be investors, partners, customers, or even regulatory bodies. Their influence is not inherently negative; it often brings valuable perspectives. However, when their vision conflicts with your brand's core values or long-term strategy, it can lead to tension. The key is to balance these external inputs with your brand's identity and goals, ensuring that any decisions made are in the best interest of the brand's long-term success.
-
Manish GiriAdTech Expert Specializing in Programmatic Media Buying & Growth Strategies | Driving Innovation in Digital Advertising
-
Juan Carlos Arias BurneoGeneral Manager | General Director | Country Manager | Business Director | Marketing Director | Strategy | Innovation |…
-
Ifedolapo Ojuade, ABMP, MBAWest African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator |…