What are the benefits and challenges of working with value-added resellers (VARs)?
Value-added resellers (VARs) are channel partners that enhance the value of your products or services by adding complementary features, integrations, or services. They can help you reach new markets, increase customer satisfaction, and generate recurring revenue. But working with VARs also comes with some challenges, such as managing expectations, maintaining quality standards, and aligning incentives. In this article, we'll explore some of the benefits and challenges of working with VARs, and share some examples of successful VAR partnerships.