Here's how you can assertively advocate for your ideas in content strategy.

Quoi de mieux que la création de contenu pour gagner en fiabilité et conquérir le coeur de notre cible. Créer régulièrement du contenu, partager notre vision, notre expérience dans notre domaine, aide grandement à se frayer un chemin pour se faire sa place et prendre position comme figure de référence. L'élément qui fait la différence et permet d'asseoir plus facilement la confiance est la preuve sociale. Plus on en a, et mieux on prouve de quoi on est capable, que l'on maîtrise notre sujet. Et ce critère, tout comme un consommateur qui souhaite acheter un produit en ligne, compte pour beaucoup dans le choix que l'on fait de travailler avec une personne plus qu'une autre.

Let the numbers speak and make your previous work the basis on which you build your customers’ trust. No matter how high your skills are, the customer will not reject you without proof, and the only thing through which you will be able to prove trust is your previous work.

Make sure that your data points are understandable; it's easy to forget that not everyone knows the deep ins and outs of content strategy, especially if you're enthusiastic about the topic! Speak to the learnings and the next steps, using your data to illustrate the points you want to make and to highlight why you've made the choices you have.

We will grow by 15% this month, and we will sell by this percentage, and raise the conversion rate by this percentage. Always support your strategy with clear numbers that remove confusion and make your steps clear and can be referred to.

Communicate clearly and organize your ideas, and present them in detail and in an easy way. You can present them in the form of a sequence that takes the customer from point A to point Z. What are the steps you will take in order to achieve this?

To assertively advocate for your ideas in content strategy, communicate clearly by: Be Concise: Present your ideas in a clear and straightforward manner. Use Evidence: Support your proposals with data and examples. Stay Confident: Speak confidently and maintain a positive tone. Listen Actively: Show respect for others' input and address their concerns. Clarify Goals: Ensure your objectives and the benefits of your ideas are well understood.

Engaging stakeholders effectively involves tailoring your pitch to address their interests and concerns, aligning your ideas with business goals, and providing concrete evidence of potential impact. Actively seek input and feedback, fostering open communication channels and developing flexibility in adjusting your approach. By making stakeholders feel involved and valued, you're more likely to gain their support and see your content strategies succeed.

In my experience, stakeholders don't want to think about your job. They want to trust you. Make it easy for them to do so by keeping it simple and clear. When you offer a solution, state the problem clearly, and offer three or four solutions. Keep the one that you prefer towards the top and label it as *Preferred*. Spell out the pros and cons for each solution.

Think of feedback as a valuable resource rather than a challenge to your ideas. Embrace diverse perspectives and use them to refine and enhance your proposals. When presenting your ideas, invite constructive criticism and engage in open dialogue. This approach not only strengthens your concepts but also demonstrates your commitment to collaboration and growth. By actively listening and thoughtfully incorporating feedback, you foster a culture of mutual respect and continuous improvement.

Communicate with clarity of thought. If you know what you want, you can convince others that it will work. When you are in doubt, you will show it in your voice, volume, expressions, gestures - making people doubt it. So if you arent sure about something, take a breather and think. Now if you want to still put across your ideas without full clarity. Say it that this is a thought where you require people's support, ideation to make it workable. When you involve people and get their buy ins, its far more easier for you to assertively advocate for your ideas in content strategy.