KEVEL FOR RETAILERS
Upgrade your retail media network
The Retail Media CloudTM powers leading retail media networks, delivering high performance with relevant ad formats targeted using your own AI and machine learning segments.
High-performing ads optimize GMV growth and relevancy
Drive incrementality, ROAS, and new-to-brand metrics with sponsored listings, native ads, and other unique ad formats that boost advertiser ROI and increase sales.
Take control of your sponsored listing auctions, driving the high CPCs and value to advertisers.
Set up auctions that work for your ad program, including different rate types and first or second-price auctions. Optimize the auctions for your desired performance, whether that’s clicks, impressions, or revenue.
Bring your own AI/ML targeting and relevancy models to drive ad and conversion performance.
You know your customers best. Using your own first-party data, the Kevel Ad Server carefully selects which ad to serve that will lead to more product off your shelves.
Integrate ad serving seamlessly within your existing tech stack.
From campaign management with your own self-serve, to decisioning with your own ML modeling, to reporting with your own BI tools, we integrate with you, not the other way around.
The lifecycle of an ad through the Retail Media CloudTM
The Retail Media Cloud brings together the power of ad serving and machine-learning powered audience targeting to launch unique onsite ad formats. Retailers can easily:
ManagementAPI
Create unique, scalable, and performance-driven ads and campaigns via the Management API and Catalog.
Create custom first-party data segments to captivate the right audiences using Audience or your own machine learning models.
ForecastAPI
Accurately predict performance to drive efficient ad sales, maximizing your inventory yield management.
DecisionAPI
Power ad selection based on creative data, auctions, and targeting.
ReportingAPI
Gather granular insights on campaign performance to drive the next wave of performance.
Why Leading Retailers Build on the Retail Media Cloud
50 ms latency
Privacy compliant
Never ad blocked
SaaS Pricing
Ad Units
Success stories
Kevel’s APIs provide the core infrastructure for ad serving, targeting, and reporting. Don't reinvent the wheel
"With Kevel, we built a custom ad platform that drove 30% more revenue for our marketplace”
— Director of Ad Engineering, Edmunds
+30%
Revenue Growth
9x
Faster launch than from scratch
“We may be a small marketplace, but with Kevel we quickly built a new revenue stream. It was profitable within one month of launching.”
— Senior Software Engineer
18x
ROI
<50ms
Average response times
"With Kevel we built the exact ad server we wanted. No other solution could provide this flexibility."
— VP of Product, Ticketmaster
10x
Faster MVP launch
$1MM+
In engineering cost savings
Customer testimonials
“With Kevel we build a custom ad platform that drove 30% more revenue for our marketplace.”
Director of Ad Engineering
Edmunds
“Kevel’s APIs helped us build the fastest, most innovative ad product in our industry”
Director of Ad Engineering
Edmunds
“Building our sponsored listings program was easy with Kevel - and our sellers love it. Driving advertiser adoption was not difficult.”
Senior Software Engineer
Chairish
Strategic guides for retail business leaders
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Talk to an ad platform expert about how to scale your marketplace’s ad business.