"Mixing psychological insights with concrete advice, Israa Nasir offers a powerful manifesto for reclaiming the idea of productivity -- transforming it from something toxic to nourishing."

Cal Newport New York Times bestselling author of Slow Productivity and Deep Work

Selected as one of ‘The Next Big Idea Club’s November 2024 Must-Read Books’

Are you part of an organization and want to improve productivity in your workplace? Learn more about bringing Israa Nasir to your organization.

Life has become a never-ending cycle of pursuing "the next best thing" -- always checking things off our to-do lists and reaching for the next milestone; never feeling satisfied.

But it often comes at a price: our mental and physical health.

Will it ever be enough?

Recognize the emotional patterns that drive your toxic productivity habits

Cultivate a healthier perspective on achievement and productivity

Create sustainable habits for reaching goals that are authentically meaningful to you

Untangle yourself from the web of toxic productivity and embrace a life that is not just productive but profoundly meaningful.

Combining therapeutic research & principles, personal anecdotes, client stories, & thought-provoking perspectives, Toxic Productivity will help you:

Pre-order your copy of Toxic Productivity before Nov 19th, 2024 to receive exclusive gifts

(details for pre-order gifts below)

In Canada? Order your copy below.

To order your copy from PESI, click here.

Pre-order Toxic Productivity to receive exclusive gifts:

Buy 1 copy now and you will get:

  • 60 minute exclusive webinar to learn more about Toxic Productivity and emotional health, and ask any questions you have about it! 

  • Bonus chapter: How Guilt Increases Toxic Productivity  – learn more about the role of guilt in Toxic Productivity, and three practices you can build into your life to manage productivity guilt. 

  • Bonus chapter: Burnout 101 - learn more about burnout,  the red flags of burnout and how to heal from a state of burnout.

  • Bonus worksheet: Reflections that will help you identify your Toxic Productivity habits and how to manage them. 

  • Entered into a raffle to win a spot at a private book club with me (1/30 spots)

  • 3 month free subscription to my substack newsletter with access to exclusive articles, essays, workbooks and journal prompts. And invitations for the monthly newsletter community events.

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Bring Toxic Productivity and Israa Nasir to your organization and receive exclusive bulk buy discounts:

When you buy 10-100 copies:

*great choice for book clubs or community events

  • All of the above, plus …

  • Discussion sheet: a reading guide for the group. This will include reflections and journal prompts as well to discuss for a more in-depth reading experience.

  • Bonus worksheet for the group: Learn to recognize the specific triggers and emotional patterns that drive their toxic productivity habits and exercises that will help build healthier productivity habits.

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When you buy 100+ copies or bulk buys:

  • All of the above, plus… 

  • A Free Keynote Speech: Transform your organization and your employees’ productivity with a powerful virtual keynote from Israa.

  • A ‘ Hustle Detox Revolution’ for your employees/ERG group: A free, multi-week email training program designed to help your employees overcome their toxic productivity habits, build a healthier and sustainable approach to their productivity; to show up at work in a healthier, happier, and more purposeful way.

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"In Toxic Productivity, Israa Nasir shows how hustle culture has hijacked our ability to live meaningful, connected lives and offers expert guidance for reclaiming our time. A must-read for overachievers, perfectionists, and up-and-comers everywhere."

Amanda White, LPC, Author of I'm not drinking tonight, founder @therapyforwomen

“Combining brain science and data-driven studies with wisdom from the therapy room and poignant personal anecdotes, Toxic Productivity IS FOR the chronically over-committed, the compulsively over-achieving, and the constantly self-critical.”

Eve Rodsky, New York Times Best Selling Author of Fair Play

“In Toxic Productivity Israa Nasir delivers a powerful wake-up call for anyone caught in the relentless cycle of hustle culture. It's an essential read for anyone ready to stop running on the hamster wheel of achievement and start living a life that truly matters. This book doesn't just challenge the norms; it revolutionizes the way we think about productivity and self-worth.”

Sue Verma, Author of Practical Optimism

“In this insightful look at why we attend so much to what we're doing instead of where it is taking us, Nasir reminds us of the importance of getting off the hedonic treadmill and making deliberate choices about where we spend our energy."

Matt Wallaert, Author of Start at the End, and former head of BeSci at Microsoft & Clover Health

In a world that is obsessed with getting more done, I hope to unmask the hidden roots of hustle culture and dismantle the myth that ‘doing more makes you more worthy’.


Let this book guide you toward a transformative journey of self-discovery ―helping you reclaim your time, energy, and joy.

Struggling with perfectionism, productivity shame and guilt, and comparing yourself to others?

In this book, you will learn about the emotional patterns keeping you stuck; as well as exercises, reflections and activities to help you break the cycle!

(Pre-orders are eligible for free, exclusive gifts! Scroll up to find out more)

Meet Israa Nasir

New York City-based psychotherapist, writer, and the founder of WellGuide—a digital community for mental health awareness.

A Pakistani-Canadian child of immigrants, she has a specific focus on mental health, identity formation, and healing for the AAPI first- and second-generation immigrant community. Israa has been featured in NBC, Vox, Huffpost, Teen Vogue, and other major publications and has been invited to speak at corporations such as Google, Meta, and Yale University.

To learn more about Israa and her work, click here

10 key insights you will learn from Toxic Productivity:

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How to know the difference between toxic productivity and healthy productivity

Discover the different ways toxic productivity can manifest in your daily habits and what you can do to change them

Explore how feelings of shame and perfectionism contribute to toxic productivity habits, and how to manage

How your inner critic can keep you trapped in a cycle of toxic productivity, and how to cultivate an inner coach

Learn how to incorporate rest and rejuvenation into your life to create a more balanced relationship to productivity

Recognize the signs and symptoms of toxic productivity in your own life

Understand how toxic productivity is linked to self-worth and why this connection can be damaging

Learn about the negative effects of constantly comparing yourself to others and how to break this habit

Understand the difference between abundance and scarcity mindsets and how each affects productivity and happiness

Discover new, healthier ways to define and approach productivity, and build a more meaningful connection with your inner self

Being productive isn't necessarily about how you manage your time. It's about how you manage your emotions.

Pre-order your copy of Toxic Productivity before Nov 19th, 2024 to receive exclusive access to free gifts

In Canada? Order your copy below.

To order your copy from PESI, click here.

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