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Best Identity Theft Protection Services for November 2024

Identity Guard is our pick for the best identity theft protection service

Based on our research, Identity Guard provides the best identity theft protection services due to its partnership with IBM Watson, fast fraud alerts, and more. Two types of services aim to combat fraudulent activity: prevention and recovery. Beyond these categories, there are many features and options to consider when deciding how to best protect your information from identity theft.

To help narrow down the choices, we researched a dozen companies. We evaluated their reputations, their length of time in the industry, and their customer service offerings. We also considered plan options, how their alerts functioned, and other features. These identity theft protection services presented here offer different types of protection, a variety of plans to choose from, and features like automatic alerts.

Best Identity Theft Protection Services for November 2024

Best Identity Theft Protection Services for November 2024
Best Identity Theft Protection Services for November 2024

Best Overall : Identity Guard


Identity Guard

Identity Guard

  • Pricing: $7.50 to $25 per month
  • Types of Protection Offered: Personal, financial, online, and child
  • 24/7 Customer Service: Yes
Why We Chose It

Identity Guard earned our best overall spot because of its reputation and unique IBM Watson partnership. The company uses artificial intelligence technology for monitoring services. This allows for faster fraud alerts, which may allow you to minimize identity theft damage.

Pros & Cons
Pros
  • Fast fraud alerts

  • IBM Watson artificial intelligence

  • Two plans offer monitoring for all three credit bureaus

Cons
  • More costly than competitors

Overview

Identity Guard, owned by Aura, is an industry pioneer with over 47 million customers. The Burlington, Massachusetts-based company has been in business since 1996 and uses state-of-the-art technology to protect customers.

Identity Guard protects customers by combining traditional scanning with IBM Watson artificial intelligence. The company sends prompt alerts via their mobile app or email when it detects fraudulent activity, and Identity Guard’s U.S.-based support team is available by phone 24 hours a day, seven days a week.

Plans for individuals include Value ($7.50 per month), Total ($16.67 per month), and Ultra ($25.00 per month). Family plans range from $12.50 to $33.33 per family. The Ultra plan provides extra value with premium credit protection. This includes a monthly TransUnion credit score and monitoring of all three credit bureaus.   

Plan Services
  • $1 million identity theft insurance through American Bankers Insurance Company of Florida, a subsidiary of Assurant
  • Monitoring for all three credit bureaus 
  • Annual credit reports from all three bureaus and monthly TransUnion credit score (for educational purposes only)
  • Risk management and social media reporting
  • Notifications for data breaches
  • Dark web monitoring
  • Safe browsing tool
  • Bank, credit card, and high-risk transaction monitoring
  • 401(k) and investment account monitoring
  • Criminal and sex offender monitoring
  • USPS address change and home title monitoring

Best Guarantee : LifeLock


  • Pricing: $7.50 to $19.99 per month (raises after first year)
  • Types of Protection Offered: Personal and financial
  • 24/7 Customer Service: Yes
Why We Chose It

LifeLock’s 60-day guarantee stands out as the best among other identity theft protection services we reviewed. The company is more expensive than competitors, but the guarantee may offer a sense of trust to discerning customers.

Pros & Cons
Pros
  • 24/7 customer service

  • Multiple plan options

  • 60-day money-back guarantee for annual plans

Cons
  • More costly than competitors

  • Price increase after the first year

  • Only one plan offers monitoring for all three credit bureaus.

Overview

LifeLock's reputation is far from perfect. In 2015, the company had to pay the Federal Trade Commission $100 million for failing to follow a 2010 court order. LifeLock violated the order to stop deceptive advertising and secure consumers' personal information, but the company has since adjusted its practices to comply.

LifeLock is an industry leader with nearly 80 million customers, according to the company's website. Founded in 2005, the Tempe, Arizona-based company offers a full suite of identity theft services. 

LifeLock uses Norton antivirus software to block cyber threats. The company also monitors identity threats and sends alerts by phone, text, email, or mobile app. LifeLock has a U.S.-based team that works to fix identity theft issues and may reimburse you $25,000 to $1 million for stolen funds. The company offers 24/7 member support online, via phone, chat, or LifeLock's mobile app, all with a 60-day money-back guarantee.

Plans include Standard ($7.50 per month), Advantage ($14.99 per month), and Ultimate Plus ($19.99 per month). Prices increase after the first year, ranging from $10.42 to $28.33 for the same plans. It also offers three plans that include Norton 360, which cost between $7.91 and $15.83 per month.

Plan Services
  • $1 million identity theft insurance
  • Identity and Social Security number alerts
  • Credit monitoring for one to three bureaus
  • Phone takeover monitoring
  • Pay day loan lock
  • Alerts for crimes in your name
  • Annual credit reports from all three bureaus plus credit scores
  • Alerts for 401(k) and investment activity

Best for Child Protection Features : ID Watchdog


ID Watchdog

ID Watchdog

  • Pricing: $14.95 to $34.95 per month
  • Types of Protection Offered: Personal, financial, online, and child
  • 24/7 Customer Service: Yes
Why We Chose It

In 2022, over 900,000 children were victims of identity theft. ID Watchdog works to combat this by offering more features to protect minors than any other provider, making them our top pick in this review for child protection.

Pros & Cons
Pros
  • 24/7 customer service

  • Child protection features

Cons
  • Fewer regular features than competitors

  • Only one plan offers monitoring for all three credit bureaus.

Overview

Owned by Equifax, ID Watchdog is a well-established company for identity theft protection services. The Denver, Colorado-based company has been around since 2005 and has earned recognition through Javelin Strategy & Research’s annual Identity Protection Service Provider Scorecard.

The Premium plan offers a few premium features. These include credit monitoring for three bureaus, Equifax VantageScore tracking, financial accounts monitoring, and $1 million stolen fund reimbursement for retirement and health savings accounts. 

ID Watchdog sends alerts through the company’s mobile app. You can reach customer service 24/7 through the app or by phone. ID Watchdog offers special features for families, including child credit lock, social media alerts to identify cyberbullying, registered sex offender reporting, and more. 

Plans for individuals include ID Watchdog Select ($14.95 per month) and ID Watchdog Premium ($21.95 per month). Both are also available as family plans, ranging from $23.95 to $34.95 per month.

Plan Services
  • $1 million identity theft insurance
  • Dark web monitoring
  • High-risk transactions monitoring
  • Subprime loan monitoring
  • Identity profile report
  • Reporting for registered sex offenders
  • Public records and USPS change of address monitoring

Best for Mobile Attack Protection : IdentityForce


  • Pricing: $19.90 to $34.90 per month
  • Types of Protection Offered: Personal, financial, online, and child
  • 24/7 Customer Service: Yes
Why We Chose It

IdentityForce announced Mobile Attack Control in late 2019, which included a fresh interface for the company’s mobile app. These features help make IdentityForce your best choice as more consumers become vulnerable to mobile cyber attacks.  

Pros & Cons
Pros
  • 24/7 customer service

  • Mobile attack protection

  • Free 30-day trial

  • Competitive pricing

Cons
  • Limited plan options

  • Less transparency on family plans

Overview

IdentityForce, a company owned by TransUnion, has been in business since 1978. The Framingham, Massachusetts-based company has received multiple awards.

The UltraSecure+Credit plan is a great premium option with extensive credit monitoring features. These include monitoring and scores for all three credit bureaus, a credit score tracker, and a credit simulator. One feature that stands out is IdentityForce’s Mobile Attack Control, which offers alerts for various mobile threats.

IdentityForce protects customers by sending alerts via text, mobile app alerts, or email. The company offers access by phone (877-694-3367) to Certified Protection Experts, who can restore your identity for you 24/7.

Plans for individuals include UltraSecure ($19.90 per month or $199.90 per year) and UltraSecure+Credit ($34.90 per month or $349.00 per year). Both are offered for families as well, ranging from $24.90 to $39.90 per month (or $249.90 to $399.00 per year).

Plan Services
  • $1 million identity theft insurance
  • Advanced fraud monitoring
  • Social media monitoring
  • Dark web monitoring
  • Online computer protection tools
  • Bank and credit card monitoring
  • Investment account alerts
  • Court records and sex offender monitoring
  • Change of address monitoring
  • Mobile attack control
  • Fully managed restoration
  • Junk mail opt-out

Best for Pricing : Complete ID


Complete ID

Complete ID

  • Pricing: $8.99 to $13.99 per month
  • Types of Protection Offered: Personal, financial, and online
  • 24/7 Customer Service: Yes
Why We Chose It

If you’re already a Costco customer, Complete ID offers an unbeatable price. Complete ID's protection plans, which include monitoring for all three credit bureaus and a dedicated representative, are the best price option on our list.

Pros & Cons
Pros
  • 24/7 customer service

  • Monitoring for all three credit bureaus

  • Competitive pricing

Cons
  • Must be a Costco member

  • Fewer features than some competitors

Overview

Complete ID, a company owned by Experian, is one of the country’s biggest identity theft protection providers. You must be a Costco member to sign up for Complete ID.

Complete ID offers eight types of alerts through the company’s mobile app. The company’s U.S.-based support team is available 24/7, and you can work with a dedicated restoration specialist.

Plans are available for Executive members ($8.99 per month) and Business and Gold Star members ($13.99 per month). Users can also add protection for up to five children for $2.99 to $3.99 per month.

Plan Services
  • $1 million identity theft insurance
  • Monitoring for all three credit bureaus
  • Credit alerts
  • Dark web surveillance
  • Financial account takeover protection
  • Non-credit identity monitoring
  • Social Security number monitoring
  • Payday loan monitoring
  • Monitoring for criminal records
  • Designated credit restoration specialist

Best for Improving Your Credit Score : myFICO


myFICO

myFICO

  • Pricing: Free to $39.95 per month
  • Types of Protection Offered: Financial
  • 24/7 Customer Service: Yes
Why We Chose It

Because FICO is the country’s leading scoring model, it’s critical to stay on top of your FICO scores. myFICO offers credit simulator tools to see what may be hurting your FICO scores—and how to make improvements. Such focus and expertise make myFICO best in our review for improving your credit score.

Pros & Cons
Pros
  • 24/7 customer service

  • Transparent summary of benefits

  • Extensive credit reporting

Cons
  • More costly than competitors

  • Fewer features compared to competitors

Overview

As the consumer division of FICO, myFICO offers a service that focuses on credit reporting. Most lenders, including 90% of mortgage loan originators, use different versions of your FICO scores to make decisions; myFICO offers access to all 28 versions. If you’re planning to make a big purchase, like a new car or a home, myFICO allows you to monitor the exact score you need.

The Premier plan offers coverage for all three credit bureaus and monthly updates. Access to monthly reports from all three credit bureaus (rather than just the one per year you're entitled to because of FACTA) offers a complete, ongoing picture of your credit profile. This makes it easier to keep an eye on all activity, including fraud or other errors on your reports. 

The company’s products and education tools help you focus on improving your FICO score over time. myFICO offers alerts by phone, mobile app, or email. If an issue comes up, the company’s support team is available six days a week to help restore your identity.

Plans include Free (no charge), Advanced ($29.95 per month), and Premier ($39.95 per month).

Plan Services
  • $1 million identity theft insurance
  • One- or three-bureau coverage
  • Updates every month or every three months
  • FICO scores
  • Scores for mortgages, car loans, and more
  • Credit reports
  • Credit score and monitoring
  • Identity monitoring and restoration

Final Verdict

Identity Guard is our best overall pick for identity theft protection services thanks to its reputation, technology for monitoring tools, fraud alerts, and affordable pricing. Customers can get a plan as low as $7.50 per month, and Identity Guard monitors their personal and financial information with fast alerts to minimize damage.

Compare the Best Identity Theft Protection Services

Company Pricing Types of Protection Offered 24/7 Customer Service
Identity Guard Best Overall $7.50 to $25 per month Personal, financial, online, and child No
LifeLock Best Guarantee $7.50 to $19.99 per month (raises after first year) Personal and financial Yes
ID Watchdog Best for Child Protection Features $14.95 to $34.95 per month Personal, financial, online, and child Yes
IdentityForce Best for Mobile Attack Protection $19.90 to $35.90 per month Personal, financial, online, and child Yes
Complete ID Best for Pricing $8.99 to $13.99 per month Personal, financial, and online Yes
myFICO Best for Improving Your Credit Score Free to $39.95 per month Financial Yes

Frequently Asked Questions

  • What Is Identity Theft Protection?

    Companies offer two types of identity theft protection services: monitoring and recovery. Monitoring services watch for identity thieves and fraudulent activity, but no company can guarantee identity theft won't happen. If someone steals your identity, recovery services help you report the crime and deal with its impact on your life.

    Most companies also offer identity theft insurance, which may help pay for the costs of reclaiming your identity. 

  • Are Identity Theft Protection Services Worth It?

    Identity theft protection services may be worthwhile if you have limited time. But many companies offer features you can access for free—like annual credit reports or the ability to freeze your credit. You may even recover your identity on your own with free resources from IdentityTheft.gov. If it feels like too much to tackle on your own, one of these services could be worth it.

  • Do Credit Cards Offer Identity Theft Protection?

    Some banks offer cardholders free or paid access to identity theft protection services. For example, Mastercard has a free program that includes guidance on preventing and resolving identity theft.

    Some of the company's premium cards—which require an annual fee—offer more comprehensive, hands-off resolution services. The premium service is similar to what you may see from other paid identity theft protection services.

  • What Do Identity Theft Protection Services Cost?

    Based on our research, the pricing for identity theft protection services can be anywhere from $7.50 to $39.95 per month, depending on the plan. Complete ID also requires a Costco membership, which costs from $60 to $120 per year.

    These plans offer a range of identity theft protection services, including insurance, monitoring, resolution, and more. Basic plans typically include $1 million of identity theft insurance and monitoring of at least one credit bureau.

How We Chose the Best Identity Theft Protection Services

To find the best identity theft protection services, we looked at each company’s reputation and history in the identity theft protection business. We compared them based on plan options, special features, and how their monitoring alerts work. We also reviewed each provider’s claims process and customer service availability.

Cybercriminal is stealing people's online identity for frauds and scams.

artoleshko / Getty Images

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Identity Guard. “About Us.”

  2. Federal Trade Commission. “FTC’s $100 Million Settlement with LifeLock: May (En)force Be with You.”

  3. Mastercard. “Mastercard Guide to Benefits,” Page 2.

  4. ID Watchdog. “Award-Winning Identity Theft Protection.”