Louis J. Gasnier(1875-1963)
- Director
- Writer
- Producer
French-born Louis J. Gasnier was a stage actor / director / producer in
Paris when he was hired by Pathe to direct comedy shorts. After
discovering and showcasing comedian
Max Linder, Gasnier was sent by Pathe
to the U.S. in 1912 to run its operation there. He helped to make Pathe
a major player in the U.S. market by cleverly concentrating on the
serial format, coming out with such landmark serials as
The Perils of Pauline (1914).
Like many silent-film directors, however, Gasnier couldn't successfully
make the transition to sound. Many of his sound films were
ultra-low-budget cheapies destined for the independent states-rights
market, and he often required the collaboration of dialogue directors
(who received co-director credit) to handle the actors' line readings.
Gasnier's most famous film has to be the cult classic
Reefer Madness (1936) (aka
"Reefer Madness"), an unintentionally hilarious anti-marijuana polemic.