The theme identified for 2024-2026 is ‘Changing the Narrative on Suicide’ with an associated call to action of; ‘Start the Conversation’.

Changing the narrative on suicide is about transforming how we perceive this complex issue. It’s about shifting from a culture of silence and lack of understanding to one of openness, empathy, and support. Changing the narrative on suicide aims to inspire individuals, communities, organizations, and governments to engage in open and honest discussions about suicide and suicidal behaviour. By initiating these vital conversations, we can break down barriers, raise awareness, and create better cultures of understanding and support.

Changing the narrative requires systemic change. It means advocating for multisectoral policies that prioritize mental health, increase access to care, and provide support for those in need. It means investing in research to better understand the complexities of suicide and develop evidence-based interventions.

Changing the narrative means fostering empathy and compassion for those who are struggling. It means understanding that suicidal thoughts and feelings are a sign of immense pain and- distress but talking about suicidal thoughts does not increase their presence or occurrence. It means listening without judgment, offering support, and guiding individuals towards help.

We acknowledge that an increased focus on the issue of suicide can be overwhelming for those with a lived or living experience of suicide. It’s crucial to recognize that World Suicide Prevention Day is a day dedicated to raising awareness, fostering change and providing a supportive sense of community and understanding for those with lived or living experience.

Every nation, community, and individual is at a different stage in their understanding and awareness of suicide prevention. No matter where you stand, there are many ways to be involved in World Suicide Prevention Day. We have built out a range of activities and resources to ensure everyone can participate meaningfully. Whether you are just beginning to learn about suicide prevention or are deeply involved in advocacy, there are opportunities for you to contribute and support this vital cause.