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We have been tracking the best Prime Day Lego deals for 2024 and there's some fantastic savings to be had out there. In the US, you've got outlets like Amazon and Walmart providing unmissable Lego deals for Prime Day, and in the UK we've got places like Argos and Very getting in on the action. No matter where you like to shop, there's something for kids of all ages – and for much cheaper than you'll usually find it too.
We're seeing record low prices on some of the best Lego sets. We should know, we spend every day of the year monitoring new deals and reviewing the best that Lego has to offer. That's why we're keeping this hub updated in real time with all of the greatest Prime Day Lego deals that we can find in the sale's final 24 hours. We're keeping a special eye out for Prime Day Lego Star Wars deals, as well as all things relating to Icons, Harry Potter, Marvel, and more!
From what we've seen throughout the week, the Prime Day Lego deals represent some of the most appealing Prime Day gaming deals in 2024. While you could spend hours trawling through retailer listings, why not let us do the hard work for you. Follow this page for the best Lego deals for Amazon Prime Day 2024, and we'll make sure you see the best bargains that the internet has to offer - before they disappear.
The best Prime Day Lego deals
- All Lego deals: Save up to $84
- Lego Star Wars: Up to $34 off
- Lego Harry Potter: Get up to $55 off
- Lego Marvel: Up to $35 off
- Lego Super Mario: Save up to $28
- Lego Sonic: Up to $16 off
- Lego Minecraft: Up to $22 off
- Lego Technic: Save up to $40
- Walmart: Get up to $40 off
- Best Buy: Up to $73 off
- Lego: Save up to 40%
UK quick links
- All Lego deals: Up to 37% off
- Lego Star Wars: Save up to £153
- Lego Harry Potter: Get up to £83 off
- Lego Marvel: Savings up to £41
- Lego Super Mario: Up to £59 off
- Lego Sonic: £17 or more off
- Lego Minecraft: £9 or more off
- Lego Technic: Up to £42 off
Best Prime Day Lego Star Wars deals
Best Prime Day Lego Harry Potter deals
Best Prime Day Lego Marvel deals
Best Prime Day Lego Icons deals
Best Prime Day Lego Super Mario deals
Best Prime Day Lego Sonic deals
Best Prime Day Lego Minecraft deals
Prime Day Lego deals: FAQ
When will Prime Day Lego deals 2024 end?
Prime Day Lego deals have landed and will run until the end of July 17. Although Prime Day started on July 16, sales actually started earlier, at the end of June to be precise.
Do I need a Prime membership for the Prime Day Lego deals?
Unfortunately, you do need a Prime membership to access the best Prime Day Lego deals. The most tempting offers are just for subscribers.
You shouldn't worry about missing out, though. Some discounts are available to everyone, membership or not, and plenty of the competition are providing their own sales around the same time.
You can get a 30-day free trial of Prime as well. If you grab it now, you'll be able to access all the best Prime Day Lego deals before cancelling when that period is up.
Should you wait for Black Friday?
Should you take advantage of this year's Prime Day Lego deals, or should you wait until the bigger sales event in November? Honestly, the answer depends on the set itself. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But others don't follow the same rule. Your best bet is to check in with price matching sites such as CamelCamelCamel and take a quick look at the item's history. If it's not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should grab it. If it often reaches the same price, has had the same 'reduction' for months, or traditionally gets a saving for November and December, we'd say to hold fire.
Prime Day Lego deals: What to expect
Even though the best offers tend to be reserved for Amazon technology or Prime Day laptop deals, that isn't to say savings on Lego aren't available. In fact, you can get a huge amount of money off sets if you know where to look - it's not uncommon to see lowest-ever prices during the sale.
Based on Primes of years past, anything older than a few months is game to receive a price cut. Mid-range and cheap sets are probably going to get the lion's share of savings because they usually do... but that isn't to say big ticket items won't get any love. While very popular sets like Rivendell or the Ultimate Collector Series tend to be held back for flash sales in November, we have seen a couple of premium kits drop substantially as part of the annual Prime Day Lego deals. For example, the Rise of Skywalker Millennium Falcon tumbled to an impressive $127.99, which at the time was a record low.
Speaking of kits like the Falcon, we expect the most tempting offers to be on major franchises such as Star Wars. Even though all things Lego get their prices slashed during the event, Star Wars, Harry Potter, Marvel, Super Mario, Minecraft, and the rest take the lion's share in our experience. Mosey on over to Amazon's sales page this July and you'll probably find them dominating the list.
The Animal Crossing series is likely to be slashed in 2024
In all honesty, we'd expect Lego Star Wars sets to steal most of that spotlight. These always seem to get the majority of reductions and are amongst the most popular sets overall, so it stands to reason that they'll be highlighted again this time around. More specifically, for-adults dioramas like the Emperor's Throne Room or mid-range kits such as the X-Wing are sure to drop in price because they always do. We've yet to see a year where Boba Fett's ship or the helmets line haven't been discounted, for instance.
This is what gives us hope that the newly-launched Starship collection (featuring everything from the Millennium Falcon to the Tantive IV) will be included in 2024's discounts. They'll have been out for a couple of months by the time Prime Day rolls around and cost less than $100 / £100 on average, so they fit the mold established by previous sales. Sure, the reductions may not seem huge. But chances are, they'll be the biggest cuts we'll have seen to date on these new models.
In much the same way, we expect many of the recent Harry Potter kits (like Hagrid's Hut) to dip during 2024's Prime Day Lego deals as well. They'll have a few months under their belt and haven't been discounted in any big way before, so will probably enjoy a reduction if previous sales are an indication. Similarly, we could see a lowest-ever price for the Hogwarts Castle and Grounds kit. We've had some savings on the reasonably-sized display piece before, but nothing outrageous. This sale will be the first real opportunity for that, and we'd be surprised if Amazon didn't take it.
That means the Animal Crossing series is likely to be slashed in 2024 too. These kits haven't had any significant reduction yet and launched early this year, so are due a discount by all accounts.
Seeking out some present inspiration during Prime Day Lego deals? Be sure to drop by our guide to the best gifts for gamers. If you're on the lookout for something you can enjoy with family and friends, on the other hand, don't miss the last few Prime Day board game deals or Prime Day Nintendo Switch deals.
