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Magical Reviews & Product Details

Magical Overview

What is Magical?

Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just an browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering no-build task automations that works across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep data bases up to date or move data into spreadsheets instantly. You can even use AI to write new messages for your using quick replies or custom prompts - where ever you work. Invite your entire team onto Magical and make everyone more productive by sharing your best message templates or productivity hacks. Magical is free to use!

Magical Details
Languages Supported
English
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Product Description

With no integrations and a simple keystroke, Magical lets anyone automate soul-crushing tasks by moving data between any site you work on. Populate messages, sheets, & forms, without the time-consuming copy-paste between tabs. - Works on millions of sites, anywhere on the web. - Set up in seconds with zero integrations or APIs - Ambient, user-enabled automation


Seller Details
Seller
Magical
Year Founded
2020
HQ Location
San Francisco, CA
Twitter
@get_magical
1,742 Twitter followers
LinkedIn® Page
www.linkedin.com
71 employees on LinkedIn®

Overview Provided by:

Recent Magical Reviews

Ebad U.
EU
Ebad U.Mid-Market (51-1000 emp.)
4.0 out of 5
"Magical helps me in scraping leads lists"
Scraping part is best. There are many tools that help with exporting leads list from LinkedIn Sales Navigator Google Sheet but all are paid. Magica...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Magical saved me so much time"
It allows me to prefabricate answers and I use it every time. It is easy to set up and it makes workflow so much better.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"me facilita el trabajo"
PUEDO SER MAS PRODUCTIVO, YA QUE REALIZO TODAS MIS ACTIVIDADES MAS RAPIDO, TENGO QUE ESCRIBIR DEMASIADO EN MI TRABAJO, PERO SIEMPRE USO UN TEMPLATE...
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Magical Media

Magical Demo - Personalized messaging
Never type the same thing over and over. Summon frequently used text and automatically populate your recipient’s personal details.
Magical Demo - Data entry you won't hate
Autofill form fields instantly. Create new records anywhere, even in your internal sales, customer service, or applicant tracking software, instantly.
Magical Demo - Sheets that fill themselves
Move data from your open tabs to Google Sheets with one click! No more toggling back and forth between tabs or copy-paste errors to correct.
Answer a few questions to help the Magical community
Have you used Magical before?
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Video Reviews

68 Magical Reviews

4.8 out of 5
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68 Magical Reviews
4.8 out of 5
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68 Magical Reviews
4.8 out of 5

Magical Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MagicalQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ebad U.
EU
Executive, Global Marketing and Sales
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magical?

Scraping part is best. There are many tools that help with exporting leads list from LinkedIn Sales Navigator Google Sheet but all are paid. Magical is a free tool and helps in scraping large sets of leads to Google Sheets. Review collected by and hosted on G2.com.

What do you dislike about Magical?

The plugin opens itself automatically sometimes. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Scraping leads list from Sales Nav to Google sheets and autofilling regular fields and in sales intelligence as well. Review collected by and hosted on G2.com.

Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

Magical will save you hours of time. If you are still typing the entire message or even copying and pasting any information. Magical allows you to create a trigger that does the typing for you. I can't imagine how much time this valuable tool has saved me. If you're not using Magical, you really should take a moment learn the system and be on your way to having some extra time to do things other than typing. Review collected by and hosted on G2.com.

What do you dislike about Magical?

There isn't anything that has come up that would be something that I dislike about Magical. It's simple to learn and saves you so much time that you will be amazed! Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Magical solves the problem for me of typing the same information over and over. It creates the opportunity to spend time working on tasks other than typing. It allows me to be more efficient in my job. Review collected by and hosted on G2.com.

John W.
JW
Physician
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

I work in a high customer volume, online, industry and have to document each and every interaction accurately and in as much detail as possible. In reality, 80% of my documentation is very similar from customer to customer. With the ability to creat text-activated shortcuts, I can cut documentation time down from 10-15 minutes each to around 5or 6 minutes. Magical has been a game changer for me! Review collected by and hosted on G2.com.

What do you dislike about Magical?

The only real downside to using magical is when there is a glitch in the Matrix and internet connectivity is less than perfect. Typing each encounter manually is painful because Magical has spoiled me. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Time saving is key. I can interact with more clients in the day, or take that much needed break without it affecting my output and efficiency. Review collected by and hosted on G2.com.

Divina C.
DC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

It's super fast to respond to our customer, especially if you type the trigger words, all of the information are already there, you just need to press send, your response in your customer in less than 10 seconds. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Honestly, I've been using Magical for two months now, and I can't find any dislike about it.

It's super easy to use, and super inconvenient especially if you are in a rush. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Responding to customer inquiries, and Magical helps me to answer or respond to them in 10 seconds only. Reduce the time to spend typing those words that you need to answer in the customer Review collected by and hosted on G2.com.

Jake K.
JK
Technical Recruiter
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magical?

Magical can save you hours of time with its text expander feature. Some of its best features include variables, which allow you to easily enter specific content such as dates, company names, and candidate names. Additionally, transfer features enable you to customize data from spreadsheets, web pages, and other sources, and automatically filter it into other work areas. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Some of the transfer and variable features do not work on all web pages (in my experience) and they can be a bit clunky to initially set up. I would like to see the variables feature be more intuitive and responsive when "training" it what content you would like captured on a web page. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Magical automates the repetitive tasks of generating similar emails, responses, and comments that occur on a daily basis. It is highly customizable and has some promising new features (transfers, variables) that will further enhance and optimize the daily routines of copy/pasting and pulling information into different areas. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Magical?

It allows me to prefabricate answers and I use it every time. It is easy to set up and it makes workflow so much better. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Sometimes the changes do not translate that well, I found miself trying to update a shortcut for 30 min once. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

For emails that are repetitive Review collected by and hosted on G2.com.

Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

Magical is really helpful in creating spiels since we just a like a code or symbol, spiel will be provided as if we typed it in super fast speed. Just a few letters and the response, no matter how long, is already there, ready to be sent. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Nothing really. I like all of it since it's really easy to use. Very user friendly. With just a a few letters then our spiels are all ready to be sent. Love it! Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Time consumed in typing in replies or responses. It also makes chatting more efficient. Also, you can customize your own canned responses without making it look like you are talking with a robot. Review collected by and hosted on G2.com.

Julio B.
JB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

Most helpful are fast macros that are fully customizable

Text Expander Shortcuts can be shared among team members

I encourage all my team to use Magical to craft faster responses Review collected by and hosted on G2.com.

What do you dislike about Magical?

I have not found any real cons or dislikes from the app based on what it offers.

I am not sure if there is a detailed tutorial on how to use Magical but a video rundown will most likely create great impact Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

It helps with frequent text input when handling similar cases over chat/email.

It offers a great benefit by improving response time and the time it takes for us to resolve a ticket Review collected by and hosted on G2.com.

CB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magical?

La cantidad de shortcuts que se pueden consfigurar para distintas situaciones en los chats de atención al cliente. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Utiliza muchos recursos de memoria. Si mejoraran eso, tendríamos a la mejor herramienta para atención al cliente. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

El la velocidad de atención a varios clientes al mismo tiempo. Ayuda más a las personas quwe tratamos de digitar de manera más veloz pero que siempre cometemos errores al digitar a esa vcelocidad. Con magical, puedes enviar los mensajes que ya fueron evaluados y coregidos previamente. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

PUEDO SER MAS PRODUCTIVO, YA QUE REALIZO TODAS MIS ACTIVIDADES MAS RAPIDO, TENGO QUE ESCRIBIR DEMASIADO EN MI TRABAJO, PERO SIEMPRE USO UN TEMPLATE, MISMO QUE PUEDO REPLICAR CON MAGICAL MUY RAPIDO Review collected by and hosted on G2.com.

What do you dislike about Magical?

NO ENCUENTRO ALGO INUTIL, MAS BIEN HAY OCASIONES EN QUE PONES MUCHOS PARRAFOS Y NO LOS APLICA AL MOMENTO DE PONER EL TEXTO, PONE TODO JUNTO SIN RESPETAR LOS "INTROS" Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

EN QUE PUEDO ESCRIBIR MAS RAPIDO MIS NOTAS, YA QUE TENGO QUE OCUPAR LOS MISMOS TEXTOS VARIAS VECES AL DÍA, CON SOLO ESCRIBIR UNA PALABRA PUEDO OBTENER TODO EL TEXTO. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

the extension is designed in a very user-friendly way. It works very well, I barely ever have issues placing the text anywhere. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Organizing the shortcuts is *almost* a must for me. Tags don't really work for shortcuts shared with teams, so there's no way for my team to divide the shortcuts we used. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

I use Magical's most simple features, simply to avoid copy-pasting information repeatedly. It's a great "template storer" as well, which me and my team urgently needed. The integration with AI is fun, but not super useful for what I do with it. Review collected by and hosted on G2.com.

Katarina V.
KV
Energy Advisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Ritik G.
RG
Operations and Research - Inside Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

I recently started using Magically to help streamline my workflow and save time on tedious tasks like copying and pasting. The tool has been a game-changer for me! With Magically, I can set up unique shortcuts for frequently used text and phrases, so I don't have to copy and paste them constantly. Instead, I can type in the shortcut and Magically automatically expand it.

I've found the tool incredibly user-friendly and easy to set up. It's also helped me increase my productivity by eliminating the need to constantly switch between different windows or applications to copy and paste information.

I highly recommend Magically to anyone who frequently finds themselves copying and pasting the same information. It's a simple but powerful tool that can save you a lot of time and hassle. Review collected by and hosted on G2.com.

What do you dislike about Magical?

One potential con of Magically could be that it may take some time to set up your desired shortcuts and templates. This may be a minor inconvenience for some users, especially if you have a large number of templates that you want to set up. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Magically is an automation tool that aims to solve the problem of manually copying and pasting the same information repeatedly. It allows users to set up unique shortcuts for frequently used text and phrases to easily insert that information by simply typing in the shortcut. Review collected by and hosted on G2.com.

Alison P.
AP
CMO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

I love that Magical helps send personalized emails in record speed using variables. In my line of work, efficiency matters a lot - I've saved 40 hours with Magical and my employees have commented on the specificity in my emails (win win). I recently discovered transfers...and it has been game-changing in helping me get contact information from LinkedIn to Gsheets. I'm excited to use this feature more. Review collected by and hosted on G2.com.

What do you dislike about Magical?

To be honest, there's not anything that comes to mind...and when something small does occur, the team at Magical is incredibly responsive to getting things fixed right away. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

As a marketer, I have to send emails to vendors and clients frequently - many of them are the same but require some degree of personalization. I am also spending cycles gathering information (for example influencers on TikTok, vendors on LinkedIn). Magical saves me a ton of time (40 hours to date) and is true top it's name. Review collected by and hosted on G2.com.

Benjamin  H.
BH
Customer Success Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

I appreciate that it prompts me to create shortcuts for repetitive tasks, and I like that I can have shortkeys for scripts I use often which saves me a tonne of time in typing, checking, etc. Review collected by and hosted on G2.com.

What do you dislike about Magical?

I am trying really hard to find a utility for variables or Transfer as a Customer Success Manager. I would like to incorporate it into my daily routine further, but I'm yet to find a way that doesn't rely on more work first! :( Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

As a CSM, I have to type the same generic emails out as specific criteria within a customers account implementation are met. As the technical lead, I am often always implementing scripts in accounts, and yeah, it just saves me so much time in having to look for templates and type out scripts. Bless u Magical. Review collected by and hosted on G2.com.

Allison S.
AS
Administrative Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Magical?

I've been using Magical for approximately 6 months and I couldn't imagine it not being a part of my daily workflow now. It has streamlined one of my weekly tasks so well that it now only takes me 1 hour to complete instead of 3+! Review collected by and hosted on G2.com.

What do you dislike about Magical?

I do not think that there is really any improvements that can be made. Very user friendly, extremely useful. I just wish I could get more coworkers to try it because I know they would be hooked! Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Improving workflows and efficiency. Review collected by and hosted on G2.com.

AW
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Magical?

It saves me time and I use it every day. I have to type keywords every day and they usually come in sets. But I can type one keyword with Magical and have all the related keywords automatically added. It also reduces the likelihood of mistakes from typos. Review collected by and hosted on G2.com.

What do you dislike about Magical?

I found the transfers difficult to understand so I gave up on them. I might try again though. Also, I found the transfer option above my shortcuts annoying. I'd like to be able to shut them off. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

As mentioned above, Magical saves me a lot of time. I am a small business owner with no employees so time is very important to me. I don't use many of the features that magical offers but I have a feeling that when I get to understand Transfers better, they will save me more time. Review collected by and hosted on G2.com.

Abby B.
AB
Certified Athletic Trainer - Clinic Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Magical?

I love the convenience of having a shortcut to automate repetitive tasks. With a few clicks, I can set up shortcuts that will save me time and energy. I also appreciate that I can have shortkeys for templates I use often, allowing me to quickly access them with minimal effort. Having this kind of automation at my fingertips makes it much easier to stay productive and organized. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Sometimes linking the correct vaiables to what you are trying to do can be confusing. I know the team is passionatly working to makes things better everyday. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

I use Magical to reach out to cnadidates that I recruit. I also use it for repretitive emails that needs to be sent relating to recruiting. It saves me a ton of time! Review collected by and hosted on G2.com.

Carlos B.
CB
CEO Fundador
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magical?

No tiene límites en cuanto a la cantidad de shortcodes para realizar la automatización de mensajes. Se puede utilizar en distintos navegadores. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Hasta el momento no he encontrado alguna falla en el uso de la extensión. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

En la respuesta automática a los mensajes que recibo de mis clientes. Es fundamental atander las consultas lo más pronto posible para absolver las dudas de futuros clientes y lograr el cierre de venta de manera optima, con mensaje predefinidos. Review collected by and hosted on G2.com.

Validated Reviewer
Review source: Organic
What do you like best about Magical?

Awesome shortcuts for an automatic reply, a helpful tool to use during pressured times with huge workload. A valuable system to utilize most of the time. I might depend on my life to Magical. Review collected by and hosted on G2.com.

What do you dislike about Magical?

Sometimes, it will load for a couple of minutes a common downside of an automatic system that has covered extended information within the organization. Other than what I mentioned Magical is still a great system to use. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Of course, Magical saves time a lot during work hours and I don't need to waste my time typing a very detailed email to my client. All I need to do is to save my automatic reply to frequently ask questions during task assignment. Review collected by and hosted on G2.com.

Meaghen T.
MT
Success Expert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

Magical is an amazing application for maximizing productivity. It has automated so much of my daily tasks, such as notating accounts, templates for form emails, and shortcuts for filling in forms. Review collected by and hosted on G2.com.

What do you dislike about Magical?

When the company I work for first let us know about Magical, I was very intimidated by it at first. I initially only used the shortcuts b/c they were the only part that made sense to me, but a colleague helped me and walked me through the steps I didn't understand for creating transfers and setting up variables. Now I use magical every day. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Magical has made it easy to gather data between tabs without needing to flip back and forth. Once the variables are set for a particular type of webpage, Magical automatically pulls the variables when you need them for emails or notes. Review collected by and hosted on G2.com.

Anjan B.
AB
Student
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

Magical is super helpful when it comes to speeding up repetitive tasks that I often find myself doing. Whenever there's a set workflow that involves sending out messages, writing emails, etc — Magical's shortcuts save me time. Review collected by and hosted on G2.com.

What do you dislike about Magical?

At times, I forget that I have specific shortcuts and it's impossible to type out certain items. For example, I usually set -w as a shortcut to my personal website, but when I find myself trying to type this out in different situations, its hard. I usually realize pretty soon what's going on and disable the shortcut though. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Magical is solving my issue of online productivity. It helps me speed up repetitive tasks like cold-emailing contacts and/or sending out messages on LinkedIn/Twitter etc. Review collected by and hosted on G2.com.

Brittany H.
BH
Licensed Marriage and Family Therapist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

That I can make shortcuts to complete clinical documentation.I recommend this to all my co-workers and it has saved us all time doing notes for clients. Helps with assessments too! Review collected by and hosted on G2.com.

What do you dislike about Magical?

That I do not know all of the tricks. I wish I could set up a call with someone to show me what I am missing; that would be absolutely amazing. There is nothing I don't like, it is great! Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

I do collaborative documentation when in sessions with clients. So being able to just type in a short cut work for the entire sentence I am trying to type helps me to focus more on what the client is saying instead of thinking about what I am typing. Review collected by and hosted on G2.com.

Mohnish M.
MM
Area Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Magical?

Magical has been a fantastic tool for me to reduce the amount of time I spend typing repetitive, common information. With some additional training and development, it’s easy to customize the way that you work with it by adding filters and shortcuts, creating lists, and more. The best feature is something called “text-to-keyboard” which allows you to type out an entire sentence in an email message or document and then have it instantly converted into a keyboard shortcut. This means you no longer have to memorize or type clumsy abbreviations that represent words or phrases that are easy to forget. Review collected by and hosted on G2.com.

What do you dislike about Magical?

I dislike the complexity of the programme. It does have a lot of potentials, but the manual is too complicated for me to quickly learn how to use it. More tutorials would help the use case. Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Making daily tasks a fraction of the time. The benefits are quite clear in the sense that it saves a lot of time and a clear systematic message can be sent multiple times. Review collected by and hosted on G2.com.

Ailsa B.
AB
Operations Manager, Delivery
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Magical?

I love that I can create shortcuts that can be used by myself and my team! It is helping me and my team and save so much time. It is much easier than other keyboard shortcuts to share with my team. Review collected by and hosted on G2.com.

What do you dislike about Magical?

So far, I haven't found any downsides to working with Magical! I am still exploring all the ways I can use it and can't wait until I can utilize it on my desktop! Review collected by and hosted on G2.com.

What problems is Magical solving and how is that benefiting you?

Magical is helping my team create consistency in the information (emails) we send out. It is easy for me to update any formatting of any information we send across the whole team. Review collected by and hosted on G2.com.