CallTrackingMetrics Reviews & Product Details

We have an agency account. I like how quick and easy it is to setup a new client subaccount and purchase and setup new numbers. It typically only takes about 10 minutes or less. Review collected by and hosted on G2.com.

I don't have much to say that is negative, but I would like to see an improvement of the user interface of the dashboard. When switching to multiple sub-accounts, it's difficult to navigate to the admin panel to manage the main account. Review collected by and hosted on G2.com.

1. Their customer service and knowledge is TOP NOTCH. Everyone from leadership, and product experts, to their actual developers knows the product in and out and is always willing to hop on a call or share a personalized guide on how to achieve something if it hasn't been created yet via email.

2. Their features and capabilities. No one else in the market (we did A LOT of research and come from years of experience using other platforms) can do what they do.

3. Their vision. The team's industry expertise is reflected in the architecture (functionality/capability) and their road map is going to keep them as a leader for years to come I believe.

4. The pricing. It's fair and they don't penny pinch on things like tracking form fills for example. Review collected by and hosted on G2.com.

They have spent so much time focusing on how to build the best-in-class product from a functionality standpoint that they are lacking visualization (not a big deal for us because we have our own visualization tools) but for the common user, they have a lot of room to grow. The exciting thing about that though is that due to their roadmap and product vision. They are positioned perfectly to really shine in this area in ways others won't be able to. Review collected by and hosted on G2.com.

CTM is easy to use and to train Supervisors and Agents navigate. Implementing / setting features is fairly straightforward. Good resources available when you need to update or change queues. Review collected by and hosted on G2.com.

Occasional outages can be disruptive to business. Fortunately, these are infrequent, and CTM has a live report to watch for updates on when things will be back online. Review collected by and hosted on G2.com.

I was looking for advanced call tracking software for a lead generation website I manage. CTM offered everything I need plus more. They included very helpful onboarding with domestic english speaking support reps. Their customer support is outstanding. Also Tony Glass was exceptional with fielding sales and general support questions. Review collected by and hosted on G2.com.

Just helpful feedback. The login platform needs some getting used to. Also the functionality isn't exactly user friendly for beginners. From a development perspective I can understand it's difficult to both to have a simple intuitive platform given the scalability of their service. However the platform usability could be a bit better.

Also the CTM mobile app lacks some of the functionality that is available on the dashboard (e.g. sending a SMS as a follow up to an incoming call). Overall it's decent but there are a few quirks that need to be ironed out.

Still an awesome service though. Blows out competitors like Nextiva out of the water. Customer service is a huge feather in CTM's cap. Review collected by and hosted on G2.com.

As an SEO strategist who relies heavily on accurate data to optimise various marketing channels, CallTrackingMetrics has proven invaluable in my day-to-day operations. The ability to track and manage inbound phone calls from all our advertising sources, such as Google Business Place, clients' websites, direct traffic, and others, provides crucial insights to make informed decisions and improve our overall strategy.

One standout feature is the user-friendly dashboard that presents real-time data in an organised and easily digestible format. This has significantly streamlined my workflow, allowing me to identify trends, monitor performance, and allocate resources more effectively. Additionally, the platform's seamless integration with our existing CRM and marketing automation systems has dramatically simplified data analysis and reporting.

Another aspect that deserves praise is the exceptional level of support the CallTrackingMetrics team provides. They have consistently shown a willingness to help and offer guidance whenever necessary, ensuring that we are always equipped to make the most of their platform. Review collected by and hosted on G2.com.

While CallTrackingMetrics has largely benefited my work, there is always room for improvement. In particular, I find the initial setup process somewhat time-consuming and complex, especially for those with limited technical knowledge. This may cause initial hesitation for new users or businesses with smaller teams.

Despite this minor drawback, CallTrackingMetrics remains an essential tool since I'm constantly optimising my marketing efforts and better understanding my client's audience. Review collected by and hosted on G2.com.

Excellent interface, calls are easy to rate, and you can switch between client accounts quickly and efficiently. Many sections (ex. Name, Phone Number, Email Address, etc.) can be filled out when listening to a call. Review collected by and hosted on G2.com.

Email addresses and call tags auto-populate, even if there is a spelling error.

Occasionally, the system glitches or slows significantly when switching between calls or skipping through audio waves.

In the "Score" section, it limits only one item. This prevents a user from tagging while they listen to a call, or editing the tags if there is an error. The user has to erase all of the tags and start over to make any edits or add another tag. Review collected by and hosted on G2.com.

mostly a simple process that works to add phone tracking.

LOTS of features and extra features to do cool things.

Pretty flexible and customizable, without a doubt, you can do a lot.

The GADC is a big plus. Review collected by and hosted on G2.com.

The help documentation. They need to be rewritten; however, the existing docs were poorly written. Good documentation has pros/cons and offers reasons, etc. Bad documentation only regurgitates the obvious. I know they are working on this, but it's been long overdue.

I do a lot of Google Ads and paid traffic is very important with "details" that are extremely important to have it working correctly, as in CTM and Ads working very well together. Well, CTM should know how these details work and what exactly should be happening. You shouldn't need to pay for extra support to figure out how CTM should be configured so the GADC works well with google ads. Review collected by and hosted on G2.com.

The most amazing feature of CallTrackingMetrics is the fact that we are able to track all phone calls that come through the website. This enables us and our clients to be able to see their ROI, whether that be from Google Ads, other PPC avenues or their social / organic efforts.

What is more complete about CTM, is the fact that you are able to pull form completions in the CTM account too getting the full picture of your online performance. Must have tool for any lead gen business. Review collected by and hosted on G2.com.

There is not much I dislike about CallTrackingMetrics. I would say the main teething problem that we have with CallTrackingMetrics is the invoicing at the start of each month - often for our UK based clients we get invoices that don't show anything. Review collected by and hosted on G2.com.

Excels in accurately tracking and recording all incoming calls, providing us with valuable insights into our campaigns' performance. It helps us understand which marketing channels are driving the most calls and allows us to optimize our strategies accordingly. Review collected by and hosted on G2.com.

Occasional Lag and Reporting Interruptions: While the tool generally performs well, there have been instances where it lags or stops reporting for brief periods. Although these interruptions are infrequent, they can be frustrating when we rely on real-time data analysis. It would be beneficial if the tool could address these performance issues to ensure a consistently smooth user experience. Review collected by and hosted on G2.com.

I like how you can integrate tools, create custom attribution, and tagging rulesets. There are so many features that CTM offers. It makes reporting to my clients a lot more straightforward. The customer service I have received with CTM has stood out amongst the competition in the market.

Additionally, they have a beneficial library of support articles and walkthroughs. Review collected by and hosted on G2.com.

Some of my team works outside of the U.S., and we've run into a lot of issues with them not being able to login, even with 2FA. We've sent out support requests but haven't been able to find a solution yet. Review collected by and hosted on G2.com.

I've been using CallTracking Metrics (CTM) for a while now and like how I can have multiple numbers for each account depending on how many locations my clients have and what needs we have to support for their digital marketing. I also like being able to integrate and sync analytics, adwords, etc. to CTM making reporting easier. Review collected by and hosted on G2.com.

I still learn things in CTM, so I guess not knowing everything and how it works would be my only dislike. That's more on me learning stuff I may not know is even available to me. Review collected by and hosted on G2.com.

It has an Intuitive UI compared to other Telephony services I have used.

Lead by Todd (Awsome CEO/CTO). Also, I like the availability of open APIs, ready to consume. Review collected by and hosted on G2.com.

Sometimes required numbers other than the US and European countries are not readily available, more often for Southeast Asian countries and Australia. CTM is not globally available yet. Review collected by and hosted on G2.com.

The call tracking metrics platform is far better than other similar platforms because it allows each step of the call analytics process to be broken down and tailored to your needs. For example, we previously used a competitor but found that the marketing attribution data it produced was not particularly reliable - with CTM the platform provides feedback on the reliability of the data and if it is low, you can take action, such as provisioning new tracking numbers. CTM is complex because it does so much, but the support documentation is excellent. I also love webhooks which we use to deliver data to make.com and zapier. Review collected by and hosted on G2.com.

The only downside that we have found so far is that it isn't possible to port in UK numbers because they are based in the US. Otherwise, there are no downsides. Review collected by and hosted on G2.com.

It is really helpful that we can create phone numbers, sonour calling departments can continue doing their jobs, the ability to assign phone numbers to a team member, set voicemails, give different access level to different users, the search filter to look for date, user, etc. Having normal mode and desk mode, so it can be easy to use either way, provides good information about the phone number that is calling us, name (if any) location, phone number. Either for calls or texts, is really great. Review collected by and hosted on G2.com.

Glitches, you can select different phone number to do outcome calls, but something CTM just doesn't let you change or it calls from a different number, you have to refresh constantly the site to not have issues, and even refreshing there are still some issues, like when you finish and hung up, the call is still going and doesn't stop until you close the tab and open it again. Review collected by and hosted on G2.com.

I love that you can see who is handling calls at the moment, how many minutes they have and also data from the customers being held during that call.

It is great to have the option to leave notes for each interaction. Review collected by and hosted on G2.com.

I noticed that some or all the calls, maybe a problem in the settings make the calls to be recorded in Mono channel.

I wouldn't say I like that to set yourself available, you need to press a button that changes the interface. Review collected by and hosted on G2.com.

Call tracking metrics is an awesome platform with integrations for almost any platform, and custom API for any other integration you might need. The web tracking is some of the best I've seen. I'm able to integrate CTM into my clients CRM with ease. Support is always a quick chat away and they always seen to find the answer I need. Review collected by and hosted on G2.com.

CTM is not the most UX friendly or beautiful looking platform. Some of the functionality can be hard to find / take a while to learn. Review collected by and hosted on G2.com.

The UI allows me to easily find every phone call that was received by our tracking phone numbers, and it's quite easy to generate reports based on channel, and determine how many calls were received by each respective channel. Review collected by and hosted on G2.com.

If you make a mistake with registering or purchasing an incorrect phone number, there isn't an option to undo this in the interface, and you'll have to submit a ticket. Otherwise, communication with support is quite easy. Review collected by and hosted on G2.com.

The SImplicity of CallTrackingMetrics system and superb support care is what I love the best when it comes to CallTrackingMetrics. The system is very easy to use, most of the time self-explanatory and whenever you need additional help the very supportive support staff is always there for you. In my work life, I deal with them almost daily and I can fearlessly say the best customer care ever! Review collected by and hosted on G2.com.

Nothing at all to mention specifically as dislikes. So far so good! Review collected by and hosted on G2.com.

The ability to easily purchase numbers at a cheap rate Review collected by and hosted on G2.com.

I only dislike certain features that are unavailable in my country such as the number swapping for zip codes etc Review collected by and hosted on G2.com.

Call Tracking Metrics is a fantastic bit of software.

We've been suing it for over 5 years now, and it's enabled us to switch from an old, antiquated telecoms tracking system.

This in turn has enabled us to give much better service for our customers. Review collected by and hosted on G2.com.

The only things we would love to see are

GMT based support - being based in the UK, we have to wait for America to wake up before we get full support.

Refresh of the interface - it's been roughly the same since we started using it, and its starting to look a little dated. Review collected by and hosted on G2.com.

The setup and connections between systems are straight forward and work. Debugging issues is made easier with the various logging and functionality. Review collected by and hosted on G2.com.

On page javascript for the phone number swapping takes a little bit of a hit in the core web vitals. Review collected by and hosted on G2.com.

Being able to get real-time data on the productivity of our reps with the Real-Time Agents report. We're able to manage office efficiency the same as we do our field Team members' efficiencies. Review collected by and hosted on G2.com.

There is a lot of data, and creating a report for specific data sets can be challenging. Getting a CTM rep to assist is the best way to get what you need. Review collected by and hosted on G2.com.

CTM allows our agency clients to get real-time insight into the results of their paid advertising campaigns on an added real-world level. We're really impressed with how robust and flexible it has been as a marketing tool. Review collected by and hosted on G2.com.

We're actually very pleased with CallTrackingMetrics and have no complaints - even after using it on several dozen client accounts. Review collected by and hosted on G2.com.

Very simple interface for listening to calls and tracking call quality. Easily integrated with Google, Bing, LinkedIn, etc. and lots of features that help provide call intelligence. The reporting options are very robust and provide great optimization opportunities. Review collected by and hosted on G2.com.

The filtering options and interface need an update to make it simpler/easier to sort for specific calls. Consolidating and renaming some of the options would help. Review collected by and hosted on G2.com.

Call Tracking Metrics has a relatively easy-to-navigate interface and great customer support. It make it very easy to track, rate, and score calls coming in from our Google ads. Review collected by and hosted on G2.com.

I haven't experienced a downside yet. Everything has been great so far. Review collected by and hosted on G2.com.