pleasurable

That is advertising, which conjures not just sensations of pleasurableness but images of being cool (for cigarettes) and macho (for liquor).

Similarly, when he pondered over the phenomenon of the pleasurableness of sexual union, he discovered that, like every other organ of sense, this one of generation had its use and abuse ...

Occupying a position between subjectivity and objectivity, aesthetic judgments are "subjectively universal." The claim is this, "Kant's position rests on the claim that aesthetic judgments are universally 'valid' since they are based on the universal pleasurableness of the free harmony of the imagination and understanding." Two issues arise: the meaning of the claim within Kantian philosophy and why Kant believes that "such a mental state is universally pleasing."