Our Ambition

Building products for the planet. And for everyone.
Our approach
There are three ways we cultivate sustainability.
From product design to manufacturing and across our supply chains, we are working to address our environmental and social impact at every step.
Products
Create products, services, and processes that reuse materials and reduce our impact on the environment.
Supply Chain
Collaborate with suppliers to create a safer, fairer and more equitable supply chain.
People
Make products that put people first and expand access to their benefits.
Products
Create products, services, and processes that reuse materials and reduce our impact on the environment.
Supply Chain
Collaborate with suppliers to create a safer, fairer and more equitable supply chain.
People
Make products that put people first and expand access to their benefits.
Net Zero Emissions by 2030At Google, our goal is to achieve net zero emissions across all of our operations and value chain by 2030.
Our Products
“Designers are problem solvers. And sustainability is the biggest problem for our generation to solve.”

– Ivy Ross, Head of Design for all Google hardware products
Design choices
Lower-impact materials and longer-lasting products.
We’re designing processes that eliminate waste and pollution. While providing better support to give our products a longer life so they don’t have to be replaced often.
Give materials a second life.
Of all plastic waste in the world – amounting to billions of metric tons – only a fraction is recycled. That’s why we’re partnering with our suppliers to develop safe, durable, and high-quality recycled plastic while cutting down usage of non‑recycled plastic.
Portfolio-wide commitment
100% of Pixel, Nest, and Chromecast devices launched since 2020 include recycled materials. Fitbit devices launched in 2023 include recycled materials.
Reusing plastic
We’re committing to using recycled or renewable material in at least 50 percent of all plastic in all our hardware products by 2025, prioritizing recycled plastic everywhere we can.
Packaging goals
In 2020, Google committed to eliminating plastic from product packaging by 2025. We achieved this goal early for Pixel 8 in 2023. And in 2024, all new Pixel, Nest, and Fitbit packaging will be 100% plastic-free.
Give materials a second life.
Of all plastic waste in the world – amounting to billions of metric tons – only a fraction is recycled. That’s why we’re partnering with our suppliers to develop safe, durable, and high-quality recycled plastic while cutting down usage of non‑recycled plastic.
Portfolio-wide commitment
100% of Pixel, Nest, and Chromecast devices launched since 2020 include recycled materials. Fitbit devices launched in 2023 include recycled materials.
Reusing plastic
We’re committing to using recycled or renewable material in at least 50 percent of all plastic in all our hardware products by 2025, prioritizing recycled plastic everywhere we can.
Packaging goals
In 2020, Google committed to eliminating plastic from product packaging by 2025. We achieved this goal early for Pixel 8 in 2023. And in 2024, all new Pixel, Nest, and Fitbit packaging will be 100% plastic-free.
Ingredients matter.
A large part of manufacturing waste ends up in landfills. To reduce our carbon footprint and impact, we’re maximizing the use of recycled and renewable materials across our operations, products, and supply chains.
Recycled materials
Pixel 9 contains recycled metals, glass, and plastic, and rare earth elements. The Pixel frame is 100% recycled aluminum. And the packaging is 100% plastic-free.
Thoughtfully designed cases
Pixel 9, 9 Pro, and 9 Pro XL Cases are made with at least 42% recycled materials.
Refined textiles
The Pixel Woven and Stretch Bands are made with recycled yarns.
Ingredients matter.
A large part of manufacturing waste ends up in landfills. To reduce our carbon footprint and impact, we’re maximizing the use of recycled and renewable materials across our operations, products, and supply chains.
Recycled materials
Pixel 9 contains recycled metals, glass, and plastic, and rare earth elements. The Pixel frame is 100% recycled aluminum. And the packaging is 100% plastic-free.
Thoughtfully designed cases
Pixel 9, 9 Pro, and 9 Pro XL Cases are made with at least 42% recycled materials.
Refined textiles
The Pixel Woven and Stretch Bands are made with recycled yarns.
Reducing waste.
There is immense strain on our natural resources with an urgent need to balance consumption and consequences. So we’re trying to reduce the waste generated at all levels – from manufacturing to retail.
Simpler construction
The Nest Thermostat is now made with 36% fewer parts for a less complicated design.
Versatility
Pixel Tablet features a flexible design, making them more versatile so they can continually adapt to people’s evolving preferences.
Reducing waste.
There is immense strain on our natural resources with an urgent need to balance consumption and consequences. So we’re trying to reduce the waste generated at all levels – from manufacturing to retail.
Simpler construction
The Nest Thermostat is now made with 36% fewer parts for a less complicated design.
Versatility
Pixel Tablet features a flexible design, making them more versatile so they can continually adapt to people’s evolving preferences.
Designed with sustainability in mind.
Our devices are designed to stand the test of time, so people can enjoy them for longer.
Pixel gets even more helpful over time
Your new Pixel comes with 7 years of OS and security updates, and new and upgraded features with Pixel Drops.
Built to last
Pixel phones are designed to handle everyday drops, spills, and dust, and they undergo rigorous reliability testing.
Worry-free repairs with iFixit
We launched a partnership with iFixit in 2022, so it's easier to buy genuine Pixel parts and repair your phone with a professional or do it yourself (DIY).
Designed with sustainability in mind.
Our devices are designed to stand the test of time, so people can enjoy them for longer.
Pixel gets even more helpful over time
Your new Pixel comes with 7 years of OS and security updates, and new and upgraded features with Pixel Drops.
Built to last
Pixel phones are designed to handle everyday drops, spills, and dust, and they undergo rigorous reliability testing.
Worry-free repairs with iFixit
We launched a partnership with iFixit in 2022, so it's easier to buy genuine Pixel parts and repair your phone with a professional or do it yourself (DIY).
Our Supply Chains
“We work with our suppliers to drive real change across our value chain.”

– Adi Narayanan, Head of Materials Science & Engineering at Google
Supplier communities
Partnering with the communities where we operate.
We’re working to improve the lives of people across the supply chain.
Safer manufacturing. Healthier communities.
We’re investing in infrastructure to generate more social and economic opportunities and promote global well‑being.
Worker ProtectionSafer chemistrySupplier diversity
Our Supplier Code of Conduct sets clear expectations for human rights. We perform regular audits to safeguard worker safety and treatment.
We’re restricting chemicals of concern and working toward creating and integrating safer substitutes for them.
Our program is designed to connect more minority-, women-, LGBTQ-, disability-, and veteran-owned businesses to opportunities within Google.
Worker Protection
Our Supplier Code of Conduct sets clear expectations for human rights. We perform regular audits to safeguard worker safety and treatment.
Safer chemistry
We’re restricting chemicals of concern and working toward creating and integrating safer substitutes for them.
Supplier diversity
Our program is designed to connect more minority-, women-, LGBTQ-, disability-, and veteran-owned businesses to opportunities within Google.
Investing in communities and resources.
We are working to take better care of the communities in which we operate. From partnering with mining companies to investing in biodiversity and renewable energy, we want to help build comprehensive approaches to our impact commitment.
Invest in a cleaner future.
At Google, our goal is to achieve net-zero emissions across all of our operations and value chain by 2030. We aim to reduce 50% of our combined Scope 1, 2 (market-based), and 3 absolute emissions (compared to our 2019 base year) by 2030, and plan to invest in nature-based and technology-based carbon removal solutions to neutralize our remaining emissions.
Advancing renewable energy
From 2010 to 2023, we entered into agreements to invest more than $3.1 billion in renewable energy projects with an expected combined generation capacity of approximately 4.5 GW.
Investment commitments
We've committed to investing roughly $150 million USD into renewable energy projects in key manufacturing regions, aiming to catalyse roughly $1.5 billion USD of capital into renewable energy.
Invest in a cleaner future.
At Google, our goal is to achieve net-zero emissions across all of our operations and value chain by 2030. We aim to reduce 50% of our combined Scope 1, 2 (market-based), and 3 absolute emissions (compared to our 2019 base year) by 2030, and plan to invest in nature-based and technology-based carbon removal solutions to neutralize our remaining emissions.
Advancing renewable energy
From 2010 to 2023, we entered into agreements to invest more than $3.1 billion in renewable energy projects with an expected combined generation capacity of approximately 4.5 GW.
Investment commitments
We've committed to investing roughly $150 million USD into renewable energy projects in key manufacturing regions, aiming to catalyse roughly $1.5 billion USD of capital into renewable energy.
Committed to sourcing our minerals responsibly.
We’re working on making the mineral-tracking process more transparent for everyone.
Joining forces
In 2018, we joined Cisco, SGS, Volkswagen, and Peruvian mining company Minsur to launch a plan for end-to-end mineral traceability.
Phase one
The pilot focuses on tin from Minsur’s San Rafael mine, which produces approximately 6% of the world’s tin supply.
Conflict-free minerals
As part of Google’s conflict minerals program in Congo and neighboring countries, we partner with governmental organizations, industry groups, and NGOs to aid conflict-free gold sourcing.
Committed to sourcing our minerals responsibly.
We’re working on making the mineral-tracking process more transparent for everyone.
Joining forces
In 2018, we joined Cisco, SGS, Volkswagen, and Peruvian mining company Minsur to launch a plan for end-to-end mineral traceability.
Phase one
The pilot focuses on tin from Minsur’s San Rafael mine, which produces approximately 6% of the world’s tin supply.
Conflict-free minerals
As part of Google’s conflict minerals program in Congo and neighboring countries, we partner with governmental organizations, industry groups, and NGOs to aid conflict-free gold sourcing.
The People
“When we build products at Google, we think in terms of building for everyone, with everyone. This is hard work...it’s a journey, and we’re committed to learning and improving.”

- Annie Jean-Baptiste, Head of Product Inclusion at Google, Building for Everyone
Building for the users
Supporting a clean energy future.
Nest Renew is a new service for compatible Nest thermostats9 that makes it easy to support clean energy, right from home.9
Make an impact right from home.
Electricity from the grid is often a mix of non-renewable energy from gas and coal, and clean energy from solar and wind farms. Nest Renew can estimate when energy in a region is cleaner and works with Nest thermostats to help users in the US automatically shift usage to times when the grid is cleaner, or less expensive.
When we each do a little, it adds up to a lot.

And for those who want to extend their impact even further, Nest Renew Premium (available in select markets in the US as a paid subscription) can match the estimated fossil fuel electricity consumed at home with clean energy from US wind and solar plants.


Which means the more people join, and the more renewable energy sources are created, the more our whole planet benefits.

With a Nest thermostat, people can also track how much energy they use every day and see how they can use less.


Since 2011, Nest thermostats have saved

 
kWh of energy
Building technology that’s truly helpful.
From hospitals and low-income households to caregivers and users with disabilities – we’re committed to developing programs and products that put people first.
Addressing health disparities with Fitbit.
We’re working to help underrepresented researchers aiming to improve health outcomes in underserved populations.
Expanding knowledge
In 2020, Fitbit was recognized in a Harvard-MIT study as the fourth most frequently used “connected digital product” in clinical trials from 2015 to 2018.
Aiding research
Fitbit devices have been used in more clinical research than any other consumer wearable.
Fostering greater equity in health research
Our Health Equity Research Initiative will award up to $500,000 in Fitbit products and services to researchers who are actively working on related projects in the US.
Addressing health disparities with Fitbit.
We’re working to help underrepresented researchers aiming to improve health outcomes in underserved populations.
Expanding knowledge
In 2020, Fitbit was recognized in a Harvard-MIT study as the fourth most frequently used “connected digital product” in clinical trials from 2015 to 2018.
Aiding research
Fitbit devices have been used in more clinical research than any other consumer wearable.
Fostering greater equity in health research
Our Health Equity Research Initiative will award up to $500,000 in Fitbit products and services to researchers who are actively working on related projects in the US.
Helping out.
With Google Nest.
We’re working with different organizations in the US to tackle some of their biggest challenges – from helping families to supporting people living with paralysis.
Supporting Black-owned businesses
We partnered with The National Urban League to provide Nest Storefront Kits, services, and training to over 1,000 small and medium Black-owned businesses.
Thoughtful partnerships
We teamed up with the Christopher & Dana Reeve Foundation to provide up to 100,000 Google Home Minis to people living with paralysis.
For patients and retirees
We’ve provided Nest devices to hospitals for patient recovery monitoring, and to retirement communities so they can keep in touch with their families.
Helping out.
With Google Nest.
We’re working with different organizations in the US to tackle some of their biggest challenges – from helping families to supporting people living with paralysis.
Supporting Black-owned businesses
We partnered with The National Urban League to provide Nest Storefront Kits, services, and training to over 1,000 small and medium Black-owned businesses.
Thoughtful partnerships
We teamed up with the Christopher & Dana Reeve Foundation to provide up to 100,000 Google Home Minis to people living with paralysis.
For patients and retirees
We’ve provided Nest devices to hospitals for patient recovery monitoring, and to retirement communities so they can keep in touch with their families.
Our new store is LEED platinum‑certified.
With the opening of the Google Store Chelsea in New York City, we’re among a handful of retailers around the world to receive the highest Leadership in Energy and Environmental Design certification.
“From day one, continuing Google’s commitment to sustainability was integral to the design and build of our first store - every material, every mechanical system, every lighting fixture was painstakingly considered and selected.”– Nathan Allen, Head of Store Design & Special Projects
Join us
Want to help?
Here are a few ways you can join us in reducing our impact on the environment.
Recycle
See how you can recycle your old devices – from any brand.
Trade in
Find out how you can earn credit toward your new Pixel.
Refurbish
A new life for older devices. View our refurbished devices.
Recycle
See how you can recycle your old devices – from any brand.
Trade in
Find out how you can earn credit toward your new Pixel.
Refurbish
A new life for older devices. View our refurbished devices.
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1
100% of Pixel, Nest, and Chromecast devices launched since 2020 include recycled materials. Fitbit devices launched in 2023 include recycled materials. For products launched in 2020 and 2021: Nest, Pixel, and Chromecast devices are made with recycled plastic ranging between 9% and 68% based on weight of plastic used in each respective product launched during this timeframe. The following items are excluded: plastics in printed circuit boards, labels, cables, connectors, electronic components and modules, optical components, electrostatic discharge (ESD) components, electromagnetic interference (EMI) components, films, coatings, and adhesives. For products launched in 2022 and 2023: Pixel, Nest, and Chromecast devices are made with recycled materials ranging between 10% and 60% based on respective product weights.

For products launched in 2023: Fitbit devices are made with recycled materials of at least 5% based on product weight.

2
These recycled materials are at least 18% of product based on weight.
3
Recycled aluminum is at least 12% of product based on weight.
4
Based on retail packaging (excluding adhesive materials and required plastic stickers) as shipped by Google. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic.
5
Based on product weight.
6
Polyester and spandex yarns are 100% recycled plastic, excluding dyes and additives. Recycled yarn is at least 90% of textile based on weight.
7
Your Pixel will receive feature drops during the applicable Android update and support periods for the phone. See g.co/pixel/updates for details.
8
Designed to comply with dust and water protection rating IP68 under IEC standard 60529 when each device leaves the factory but the device is not water or dust proof. The accessories are not water or dust resistant. Water resistance and dust resistance are not permanent conditions and will diminish or be lost over time due to normal wear and tear, device repair, disassembly or damage. Phone is not drop/tumble proof and dropping your device may result in loss of water/dust resistance. Damage from drops, tumbles, and other external forces.
9
Pixel updates for 7 years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details.
10
Nest Renew is available in select locations and requires a 3rd generation Nest Learning Thermostat, Nest Thermostat E, or the new Nest Thermostat (sold separately), connected to a Google account.
11
Adjustments only shift electricity usage from your heating and cooling.
12
Only available in areas served by major continental US grids, see here.
13
Only available for customers on certain electric utility time-of-use rates (check availability).
14
Learn how this is done with renewable energy credits. During the preview phase Nest Renew’s RECs will be sourced from the Bethel Wind project in Castro County, TX which also provides renewable energy for Google.
15
Not available in all regions.
16
These energy savings are calculated based on the typical percentage of heating and cooling savings found in real-world studies of the Nest thermostats. To calculate the total savings, we apply these savings percentages to the actual heating and cooling hours of all Nest thermostats. Energy savings are an estimate, not a guarantee that any individual user will save energy.
17
Minimum percentage of recycled or renewable plastic content calculated as a percentage of total plastic (by weight) in all products manufactured in 2025. The following may be excluded from the calculation of percentage: printed circuit boards, labels, cables, connectors, electronic components and modules, optical components, electrostatic discharge (ESD) components, electromagnetic interference (EMI) components, films, coatings and adhesives. Renewable content consists of plastic made from bio-based material.
18
Based on retail packaging (excluding adhesive materials and required plastic stickers) as shipped by Google for products launched in August 2024 and onward. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic.
19
The total GW figure includes generation capacity from targeted renewable energy investments. Actual amounts funded and generation capacity developed may vary from the amounts anticipated when the agreements were signed.