Big Ten Network leveraged Facebook Reels, Collabs, and athlete star power to increase visibility of women’s basketball this season. Their strategy drove 5.5 M Plays and +9x YOY in FB 3 second views on VOD in March 2023.
In late 2022, the 9GAG team set out to deploy a Reels-focused content strategy across Facebook and Instagram. The revised strategy was a hit, securing 850M+ Reels plays in just 60 days.
This blog is intended to serve as education/awareness to publishers and creators about FB's stance on "Watchbait" and best practices to avoid using it.