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媒体合作伙伴的最新资讯和最佳实践

TheSoul Publishing embraces Reels and in-stream ads
2023年7月11日

TheSoul Publishing embraces Reels and in-stream ads

Discover TheSoul Publishing's success with 200B views and 1.5B followers. Learn how Archie5 and Wood Mood used innovative strategies for growth.

Big Ten Network Uses Facebook Reels to Increase Visibility of Women's Basketball
2023年5月16日

Big Ten Network Uses Facebook Reels to Increase Visibility of Women's Basketball

Big Ten Network leveraged Facebook Reels, Collabs, and athlete star power to increase visibility of women’s basketball this season. Their strategy drove 5.5 M Plays and +9x YOY in FB 3 second views on VOD in March 2023.

Essential remix tips: 9GAG shares 5 elements of a winning remix
2023年3月23日

Essential remix tips: 9GAG shares 5 elements of a winning remix

In late 2022, the 9GAG team set out to deploy a Reels-focused content strategy across Facebook and Instagram. The revised strategy was a hit, securing 850M+ Reels plays in just 60 days.

一文带你了解笑果文化的“Reels 优先”发布策略
2023年2月28日

一文带你了解笑果文化的“Reels 优先”发布策略

笑果文化是中国炙手可热的脱口秀俱乐部,该俱乐部采用“Reels 优先”的发布策略,专注于发布能够展现普罗大众内心挣扎与纠结的搞笑短视频合集。

How Reels & Instagram shopping helped Overtime attract a Gen-Z audience
2023年2月2日

How Reels & Instagram shopping helped Overtime attract a Gen-Z audience

By using the full suite of Meta products, Overtime aimed to attract a Gen-Z audience and prove its value as a business partner.

甲骨文红牛车队:巧借 Instagram Reels 讲述赛季夺冠历程
2023年1月3日

甲骨文红牛车队:巧借 Instagram Reels 讲述赛季夺冠历程

看甲骨文红牛车队如何利用 Reels 壮大粉丝群、激发互动热情,通过打造卓有成效的社交媒体运营来生动展现车队在赛场上的骄人战绩。

解析视频在 Facebook 的传播
Aug 31, 2022

解析视频在 Facebook 的传播

Facebook 视频传播最佳实践

看小五科技如何立足 Facebook 打动全球受众、推动收入增长
2022年8月15日

看小五科技如何立足 Facebook 打动全球受众、推动收入增长

中国媒体公司小五科技凭借高效的发展和变现策略,两年内将其 Facebook 业务规模拓展至超过 100 个公共主页。

Drive Reach Without Watchbait
March 25, 2022

Drive Reach Without Watchbait

This blog is intended to serve as education/awareness to publishers and creators about FB's stance on "Watchbait" and best practices to avoid using it.

The Month in Review for February 2022
March 7, 2022

The Month in Review for February 2022

Find out what's happening across Meta.