Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. You story doesn’t have a wizard or fairy godmother or magician. And you probably know the reason: Your story doesn’t promise magic. But sometimes clients expect magic and you have to correct them, This episode looks at 3 reasons clients false expect magic.  But can you make magic happen for your clients? We also look at 3 ways that you can offer magic solutions–legitimately. Well, you;re not a magician but you *appear* to be making magic.  What you’ll learn in this episode: 3 type of magic your clients may expect Why Cinderella and the Wizard of Oz do not help you write marketing stories 3 things you can do that make the client think there’s magic Why you’ll hav   Learn about archetypes discover your own archetype. Click here. I have a book coming out in January 2025 that explains the process of branding for small business, including how to use the archetypes. You can sign up here.