In this inspiring episode of American Potential, host Jeff Crank talks with Sarah Norberg, a determined citizen from Folsom, California, who joined forces with a small group of like-minded individuals to defeat a proposed permanent sales tax increase in their city. Armed with limited resources but a lot of grit, Sarah’s group—dubbed the "Folsom Four"—took on well-funded proponents of the tax, including influential unions and developers. Sarah shares how they used creativity, grassroots tactics, and sheer determination to rally the community against the odds. From delivering yard signs to crafting compelling arguments for the voter guide, the group’s efforts led to a decisive victory, with voters rejecting the tax increase despite being outspent nearly 20-to-1. This David vs. Goliath story highlights the power of grassroots activism and serves as a blueprint for ordinary citizens to make an extraordinary impact in their communities. Tune in for lessons on how you can stand up for fiscal responsibility and make your voice heard!
Released:
Dec 18, 2024
Format:
Podcast episode
Titles in the series (100)
American Potential shares how individuals are taking action in their community to break barriers. While some of our guests may be public officials or influencers, many are ordinary Americans who decided, “enough is enough” and are stepping up in a big way.
We share policy solutions to the most important challenges our country faces and talk to people who are doing something about it. Our hope is that when you hear about other people’s stories of success – and struggle – you will realize that you are capable of doing extraordinary things within your own community and know that you are not alone.
Jeff Crank hosts the American Potential podcast. Jeff serves as a regional vice president at Americans for Prosperity, a political advocacy and accountability organization that helps pass policies to expand freedom and opportunity. He also hosts The Jeff Crank Show, which began in 2008, and is the president of his own real estate investment company.
American Potential is a project of Americans for Prosperity. Americans for Prosperity, an advocacy and accountability organization that helps pass policies to expand freedom and opportunity.
