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Ben Guttmann: Why Clear Messages Win and How to Design Them

UNLIMITED

Ben Guttmann: Why Clear Messages Win and How to Design Them

FromNegotiate Anything


UNLIMITED

Ben Guttmann: Why Clear Messages Win and How to Design Them

FromNegotiate Anything

ratings:
Length:
32 minutes
Released:
Dec 18, 2024
Format:
Podcast episode

Description

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In this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why simplicity requires confidence and bravery, and how clear communication can pave the way for successful negotiations.

What You'll Hear:

The journey of Ben Guttmann from agency owner to published author.

The psychological reasons behind our tendency to complicate messages.

Practical advice on designing simple, effective communication.




Connect with Ben Guttmann

Follow Ben Guttmann on LinkedIn

Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  
https://www.benguttmann.com/simply-put-book



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Released:
Dec 18, 2024
Format:
Podcast episode

Titles in the series (100)

This is the top ranked negotiation podcast in the world. You’ll discover how to make difficult conversations easier while getting more of what you want in the process. You'll hear interviews from successful business professionals and thought leaders and discover how they use these skills to advance their businesses and careers. In our sparring sessions, I go head-to-head with our guests in a mock negotiation to give the audience an example of how these techniques can be implemented when dealing with difficult people. We don't just talk about what works, we talk about why it works by uncovering the psychological principles that undergird these techniques. The podcast is as fun as it is informative. Our goal is to increase the competence and confidence of our listeners to empower them to get what they want and deserve out of life, both personally and professionally. (Formerly Negotiation for Entrepreneurs) Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity, mindful, mindfulness, emotions, self awareness, emotional intelligence, career, interviews, informational interviews, job search, job readiness, networking, discounts, conflict, difficult people, psychology, emotion, emotions, argue, argument, debate, negotiation, negotiate, influence, persuasion, leadership, entrepreneurship, small business, salary, sales, law, lawyer, law school, mba, human resources, HR, employee, employees, procurement, procure, procured, procures, supply chain, law, lawyer, lawyers, attorney, real estate, realtor, realtors, real estate agent, contract manager, contract negotiation, contracts, mediation, dispute resolution, arbitration, legal, corporate, deal, deals, deal making, dealmaking.