In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models.

Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Youtube: https://youtu.be/RW06nG-h0IM
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Chapters
00:00 Epic intro
01:24 Introduction to Ad Monetization Trends
02:55 Exploring High Downloads with Low IAP Revenue
05:47 Game Analysis: Coffee Craze and Its Revenue Model
09:08 The Success of Find the Cat: A Case Study
11:53 Car Race: Sustaining User Engagement Over Time
17:58 Horror Spanky Beats: The Music Rhythm Trend
26:00 Perfect Tidy: The Rise of Ultra Casual Games
34:08 Mini Games: The Ultimate Ad Revenue Machine
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠https://lancaric.me
Felix Braberg
Ad monetization consultant
⁠https://www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠https://www.linkedin.com/in/jakubremiar
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Takeaways

Ad monetization is crucial for game developers.
High downloads can occur with low IAP revenue.
The gaming industry is seeing a rise in ultra-casual games.
Vietnam is becoming a significant player in mobile gaming.
User engagement is key to sustaining game success.
Rewarded ads can enhance user retention.
Game design trends are shifting towards ad-driven models.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes