Jerry Tousley, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Tousley stresses the importance of collaboration with PR professionals to craft authentic, humanized stories. He also notes that PR is not just for branding but for building trust and relationships. For smaller businesses, relevant media coverage is key. PR integrates with other marketing tactics, enhancing brand awareness and lowering customer acquisition costs. Tousley underscores that PR's artful approach, despite being harder to quantify, is essential for comprehensive marketing success.  Show NotesConnect With: Jerry Tousley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.