Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition.

We discuss:

AI content creation strategies for law firm websites

Technical SEO and URL structure best practices

Review acquisition tactics for improved local rankings

Content pruning strategies that preserve traffic

Reddit marketing opportunities for law firms

Modern link building techniques for legal websites

Law firm naming strategies for SEO advantage

Resources


Motorcycle Accident Lawyer 

Surfer SEO

SEO for Lawyers: The Definitive Guide to Law Firm SEO


Guest Details
Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing.

Jason Hennessey: LinkedIn, Instagram, Podcast, 

Hennessey Digital: Website


Book: Law Firm SEO, Honest SEO 


Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

Rankings: Website, Instagram, Twitter


Chris Dreyer: Website, Instagram


Newsletters: The Dreyer Sheet 

Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize


Work with Rankings: Connect



Time Stamps
00:00 Intro
06:43 AI Content Strategy 
08:50 Content Pruning Strategy 
12:29 Technical SEO & URL Structure 
16:14 Law Firm Marketing Book Promo 
17:00 Local SEO & Law Firm Naming 
18:56 Link Building Philosophy 
20:30 Review Strategy 
23:30 Reddit Marketing Strategy 
24:38 PIM Points & Conclusion

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