Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?In this week's episode, I asked Dave Cohen to talk with us about book festivals. He's a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors_._ You'll learn·      What a book festival is·      Three types of book festivals (and which might fit your book best)·      How the format could boost your book salesIf you've wished for an in-person venue to sell books and connect with readers and authors, listen in or read the blog version and see how you might be able to grant your own wish. Support the show