This week, we discuss DirecTV’s plan to launch a FAST platform and how it might benefit its brand even as it joins a crowded market of FAST services. We also highlight why it’s smart for Apple to make Apple TV+ content available to as many viewers as possible via its deal with Prime Video, which will go live as a Prime Video channel later this month. We provide some of the new details released by ESPN's president about their ESPN app due to launch in 2025, which will offer multiview, sports betting capabilities, fantasy data, advanced stats, and ticketing and merchandise. Finally, we discuss the merger of JW Player and Connatix, which shared no details on the deal, making it unclear what the short or long-term value might be for the combined entity.Thanks to this week's podcast sponsor: Integrated Digital SolutionsPodcast produced by Security Halt Media