SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford Loren Padelford, CRO of Slice and previously SVP and GM of Shopify Plus, does a deep dive with the SaaStr CEO and Founder Jason Lemkin on the top learnings selling to SMBs and within Vertical SaaS. The conversation dives into Slice's approach of helping independent pizzerias by offering integrated software and services, comparing it to the approach of Domino's. Lauren offers lessons learned during his career in SaaS, with inspirational views on growth strategies, customer focus, and building trust with SMB entrepreneurs. This discussion is ideal for anyone interested in understanding the dynamics of vertical SaaS and its impact on the business ecosystem. -------------------------------------------------------------------------------------------- Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. -------------------------------------------------------------------------------------------- This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. -------------------------------------------------------------------------------------------- This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.
Released:
Oct 9, 2024
Format:
Podcast episode
Titles in the series (100)
The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
