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Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

UNLIMITED

Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

FromThe CMO Podcast


UNLIMITED

Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

FromThe CMO Podcast

ratings:
Length:
50 minutes
Released:
Oct 2, 2024
Format:
Podcast episode

Description

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports. Think Golf Galaxy, Public Lands, Moosejaw, and others. Emily has worked at Dick’s for about 18 months, after spending over 16 years at PepsiCo, in about nine different roles. This is Emily’s first CMO role; her CEO, Lauren Hobart, was appointed Dick’s CMO in 2011 and previously held that role for a few years. Emily graduated from Brandeis University with an MBA from Yale, before starting her career working on political campaigns. On this episode, she speaks to the incredible lessons from those early experiences and much more. Tune in for a conversation with a CMO that believes in the athlete in all of us! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 2, 2024
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.