Scott Kerr is joined by Hendrik Malinowski, CEO of French luxury automotive manufacturer Bugatti, a 115-year-old brand renowned for producing luxurious, well-crafted, multi-million dollar high-performance cars.  Hendrik discusses the legacy of company's founder, automobile designer Ettore Bugatti and the marque's extraordinary rise to a world-class luxury brand. He also discusses why Bugatti vehicles are sold out well into the next couple years and doesn't see a slowdown, why expensive art and real estate investments are considered key competitors, ways it keeps ultra-wealthy customers engaged and loyal to the brand, and why the new $4 million hybrid hypercar Tourbillon takes its name from the watchmaking world. Plus: Why he feels an electric-powered Bugatti vehicle doesn't lose its soulful connection to the driverFeaturing: Hendrik Malinowski, Managing Director at Bugatti Automobiles (bugatti.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: [email protected] and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or colleague!