We have all heard that we need to showcase our authentic selves for our businesses, but what does that actually mean? What does that look like in our business?  This week's podcast episode features a recent portion of a coffee chat hosted by Kiwi Schloffel held inside of our private LABS program. LABS is our membership for product-based business owners where we talk about how to work smarter, not harder within our businesses, including how we show up as a leader.  In this coffee chat, Kiwi touches on a variety of topics, such as the importance of staying true to your brand's identity, how to use personal interest to inject authenticity into your business, and more.  This week's podcast episode is brought to you by Kodi Collective, who is also a sponsor of our Paper Camp program. Kodi Collective is a leading omnichannel marketing company that supports B2C and B2B brands and publications. They offer a wide range of print, procurement, and creative production solutions, including digital and offset printing, sourcing, and logistics. They are focused on helping you achieve an integrated marketing mix to reach your audience in meaningful ways. You can learn more about Kodi's services by going to their website.  All of our Paper Camp and LABS students get access to a private Proof to Product portal with Kodi, where they get discounted rates on print services and a dedicated sales rep to help us with all of our project management.  They provide support throughout the process of getting your project off the ground. So if you are looking for a new print partner, our community has had great experiences working with Kodi Collective. And if you missed our latest round of Paper Camp, click here to get on the waitlist for our next round. You can view full show notes and more at http://prooftoproduct.com/359  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp