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    How to strike the balance between “adding value” and sales content

    UNLIMITED

    How to strike the balance between “adding value” and sales content

    FromBrandfetti

    Start listeningView podcast show

    UNLIMITED

    How to strike the balance between “adding value” and sales content

    FromBrandfetti

    ratings:
    Length:
    13 minutes
    Released:
    Aug 20, 2024
    Format:
    Podcast episode

    Description

    How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to: Why strategic content that sells is not just about adding value, and writing tips and hacks; The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them; How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content; #1 thing you need to consider FIRST before coming up with content ideas.   ___   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    
    Released:
    Aug 20, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.