Have you ever wondered what it takes to transform a significant business setback into a successful venture? Meet Kate Wollf, the resilient CEO and Founder of Lupine Creative. She sits down with host, Natalie Benamou, to share her extraordinary entrepreneur journey. Influenced by her trailblazing grandmother, Kate's career spans major advertising agencies and even a stint at Theranos. Her story unfolds with remarkable triumphs and profound challenges, culminating in the launch of her innovative new product, LumiCup.From the thrill of landing big clients like Google and Disney with her company Lupine to the crushing impact of the COVID-19 pandemic, Kate's entrepreneurial path includes a high dose of resilience.You'll hear about the immense financial hurdles, emotional toll, and her incredible persistence in turning things around. Listen as Kate discusses how she pivoted from experiential projects to creating scalable digital products, all while maintaining creative control. This episode is a behind the scenes look at the highs and lows of entrepreneurship, offering insights and inspiration for anyone navigating their own business journey.Highlights:Founding Lupine CreativeIn 2020, Kate founded Lupine Creative, a digital and experiential company. Despite the economic downturn caused by the COVID-19 pandemic, which forced her to shut down the company temporarily, Kate's resilience shone through. She pivoted her business model, took on credit card debt, and secured major projects like Digital Pride for HBO Max.Overcoming Financial and Emotional HurdlesStarting Lupine Creative right before the pandemic brought significant financial strain, yet Kate navigated these challenges with persistence and creativity. Her ability to reinvent her business amidst adversity is truly commendable.Innovating with LumiCupKate’s passion for sustainability led to the creation of LumiCup, a recyclable single-use aluminum cup designed to replace plastic. With over 500 billion plastic cups discarded annually in the U.S., LumiCup offers an eco-friendly alternative, showcasing Kate’s commitment to sustainability and innovation.Creating an Ecosystem of InnovationBeyond Lupine Creative and LumiCup, Kate co-chaired Do the WeRQ an organization aimed at increasing LGBTQ+ visibility in media and marketing. This, along with her production house No Sheep Studio, forms an interconnected ecosystem of innovation and creativity, reflecting Kate’s holistic approach to entrepreneurship.Kate Wolff’s journey from adversity to achievement is a powerful testament to resilience and innovation. Her story underscores how persistence should be celebrated.Thank you Kate for being a featured guest and sharing your story.About Kate WolffKate Wolff founded LA-based ad agency Lupine Creative  – amid the pandemic – to lead brands to culture. To champion change, she adopted additional roles: as one of adland’s foremost LGBTQ+ inclusion voices by co-chairing Do the WeRQ and as a sustainable goods brand founder behind LumiCup.For more: https://linktr.ee/katewolff"Please upload Your Headshot: Website URL: https://lupinecreative.com/Connect with Host Natalie Benamou, Founder HerCsuite®Natalie Benamou is the host of "Women Leaders on the Move '' and the Founder of HerCsuite®, a powerful women's network providing connect circles for women’s careers and businesses. dedicated to making it easier for women to achieve success in all aspects of their lives. Natalie is also the Founder and President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.Natalie Benamou on LinkedInHerCsuite® on LinkedInThis show is sponsored by HerCsuite® Connect Circles. Find out how you can have your community in our powerful network.Keep shining your light bright. The World needs you.Listen, Review, Subscribe