Summary:In this episode, Dr. Jade Teta and Mike Millner discuss internet marketing strategies for health professionals. They emphasize the importance of owning your audience through email marketing and using social media as a testing ground for content. They highlight the need to create gravity in the marketing funnel by building trust, providing clarity, and offering certainty. They also discuss the process of growing an email list by offering resources that solve micro problems and using paid ads to accelerate email list growth. The conversation covers topics such as email strategy, social media usage, and managing email flows. Mike Millner shares his approach to email marketing, including his daily email strategy and the frameworks he uses to create engaging content. He emphasizes the importance of open conversations and providing value to subscribers. Mike also discusses his belief-shifting framework, storytelling framework, and offer framework, which he uses to structure his emails. He offers a coaching program that provides templates and guidance for coaches looking to improve their email marketing.Keywords:Internet marketing, health professionals, email marketing, social media, marketing funnel, trust, clarity, certainty, micro problems, email list growth, paid ads, email strategy, managing email flows, email marketing, daily emails, open conversations, value, belief shifting framework, storytelling framework, offer framework, coaching programTakeaways:Owning your audience through email marketing is crucial for health professionalsSocial media should be used as a testing ground for content and to attract attentionCreating gravity in the marketing funnel requires building trust, providing clarity, and offering certaintyGrowing an email list can be done by offering resources that solve micro problems and using paid adsEmail strategy should focus on delivering value, building trust, and nurturing relationshipsManaging email flows involves segmenting the audience and providing relevant content Send a welcome or indoctrination sequence before adding subscribers to your regular email list to avoid overwhelming themOpen conversations are valuable for helping people solve problems and building trustDaily emails can qualify subscribers and build a strong connection, but it's important to provide real valueUse the belief shifting framework to align with the prospect's problem, explain why conventional wisdom doesn't work, and offer a new solutionBalance belief shifting emails with storytelling emails and make direct offers once a monthConsider using structured flexibility in your email marketing to provide consistency while allowing for personalizationMike offers a coaching program with templates and guidance for coaches looking to improve their email marketingChapters00:00 Introduction and Background09:15 Owning Your Audience through Email Marketing14:42 Using Social Media as a Testing Ground16:26 Creating Gravity in the Marketing Funnel26:55 Growing an Email List with Micro Problem Solutions30:10 Accelerating Email List Growth with Paid Ads32:36 The Daily Email Strategy34:30 Starting the Daily Email Strategy38:12 Building Connection and Trust48:19 The Belief Shifting Framework52:34 Balancing Frameworks in Email Marketing57:01 Coaching Program: Templates and GuidanceConnect with Mike Millner on Instagram: @coach_mike_millnerGet Mike's Email Templates: www.fiveminuteemails Connect with Next Level HumanWebsite: [email protected] with Dr. Jade TetaWebsite: www.jadeteta.comInstagram: @jadeteta