In this episode, Nita Farahany joins us to discuss her book "The Battle For Your Brain" and its implications. We explore the future of identity and self, addressing concerns about workplace tracking. Nita provides insights into the motivations behind neurotech startups and the development of neurotechnology across various industries. We delve into the impact of neurotech on freedom of thought and the influence of neuromarketing. The discussion also covers the importance of collective action in the digital era and privacy concerns surrounding Apple Vision Pro.Highlights:00:00 Intro and Episode Preview03:44 "The Battle For Your Brain" Overview09:00 Future of Identity and Self15:52 Workplace Tracking Concerns23:28 Neurotech Startups Motivations29:41 Neurotech Development in Various Industries33:09 Neurotech and Freedom of Thought38:47 Neuromarketing Influence47:00 Collective Action in Digital Era50:00 Apple Vision Pro Privacy InsightsAbout Nita Farahany:Professor Nita Farahany is a leading scholar on the ethical, legal, and social implications of emerging technologies. She is the Robinson O. Everett Distinguished Professor of Law & Philosophy at Duke Law School, the Founding Director of Duke Science & Society and principal investigator of SLAP Lab and the Cognitive Futures Lab. She is also the author of the book, The Battle for Your Brain: Defending the Right to Think Freely in the Age of NeurotechnologyNita's website - https://www.nitafarahany.comANNOUNCEMENT: Through Conversations Podcast is partnering with Tangle News to bring listeners insightful discussions on today’s most pressing issues. This collaboration will combine Tangle News' unbiased reporting with Through Conversations' deep, engaging dialogues. Together, we aim to inform, educate, and inspire, fostering thoughtful discourse and a better understanding of our complex world.Join Tangle News Today - https://www.readtangle.com// Connect With Us //My Substack: https://throughconversations.substack.comWebsite: https://throughconversations.com// Social //Twitter: https://twitter.com/thruconvpodcastInstagram: https://www.instagram.com/thruconvpodcast/?hl=enYouTube: https://www.youtube.com/channel/UCl67XqJVdVtBqiCWahS776g