Send us a Text Message.In this episode of Sidecar Sync, Amith and Mallory welcome Bill Macaitis, a seasoned advisor and board member with a remarkable track record at companies like Slack, Zendesk, and Salesforce. Bill shares his insights on leveraging pain points as opportunities for growth, delving into the principles of product-led growth (PLG) and how associations can implement freemium models and advanced pricing strategies to drive engagement and revenue. The discussion also touches on the transformative potential of AI in marketing, offering practical advice on content repurposing, personalization, and reducing friction in user experiences. Tune in for a deep dive into modern marketing strategies and AI-driven innovation, packed with actionable insights for associations and beyond. ? Connect with Bill Macaitis on LinkedIn:https://www.linkedin.com/in/bmacaitis/Chapters:0:00 Marketing and Technology With Bill Macaitis3:54 Finding Opportunity in Pain12:27 Leveraging Metrics for Fun and Success16:53 Unlocking Membership Growth Strategies for Associations24:54 Content Creation and AI Integration30:25 Pricing and Packaging Strategy for Software39:05 Creating Value and Revenue Opportunities44:31 AI Impact on Marketing EvolutionThis episode is brought to you by Sidecar's AI Learning Hub ? https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.? Follow Sidecar on LinkedInhttps://linkedin.com/sidecar-global Please like & subscribe!? https://twitter.com/sidecarglobal ? https://sidecarglobal.comMore about Your Hosts:Amith Nagarajan is the Chairman of Blue Cypress ? https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.? Follow Amith on LinkedIn:https://linkedin.com/amithnagarajan Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.? Follow Mallory on Linkedin:https://linkedin.com/mallorymejias