How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes?We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results.Ready?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:21) What is 'email deliverability'? (5:06) The technical things that impact your email deliverability. (7:40) Using too many images. (9:49) More reasons for not using too many images in your emails. (13:55) Having little or no engagement with your emails. (16:26) Using 'spammy' words. (21:00) What can you do to improve your email deliverability? (23:03) Keep your list clean.(24:57) Subject line of the week.[podcast_subscribe id="7224"]What is 'email deliverability'?Let’s say this first - nothing will affect your deliverability like not sending enough emails! You can only improve your email deliverability if you send emails! No one gets them if you don’t send them, right?With that said, when we talk about deliverability, we refer to the ability to get your emails into people’s primary inboxes so they can see them, open them, and click the links inside them to go and buy your products and services.You can put great effort into learning how to write great emails with effective subject lines. But if your emails end up in people’s spam folders or are blocked altogether, you won't get any results with your email marketing. You need to ensure that your emails are delivered. So we're sharing the email best practices for you to bake into your everyday processes to improve your deliverability.For this, we assume the people on your email list have chosen to be there. This means you haven't gone onto the Internet and scraped email addresses or bought an email list illegally. The premise of this advice is that you do the same email marketing we do - i.e. opt-in, permission-based marketing. In other words, someone’s seen a good reason (such as a lead magnet) to join your email list, and they've voluntarily given you their email address and permission to send them emails. Because if not, when people start receiving emails from someone they don't know, they'll be quick to hit the spam button.The technical things that impact your email deliverabilityBefore you start emailing people, there are a few technical parameters you need to set up regardless of how big your list is or what niche you’re in. These are:SPF (Sender Policy Framework).DKIM (DomainKeys Identified Mail).And DMARC (Domain-based Message Authentication, Reporting, and Conformance).We’re not going into detail, but we suggest you research how to set them up or hire someone to do it for you. All you need to know is that setting these values up helps validate your reputation as a sender to ensure your emails are delivered securely and consistently. These parameters verify you can legitimately send emails from your website. They're measures that exist to protect people, so don't skip this step.If you’re in our Facebook group and have any doubts, come and ask. And if you are inside our programme, The Email Hero Blueprint, we have tech calls where we...