On this episode of the Customer's First Podcast, we spoke with Shelly Niehaus, an expert in personal branding for service-based businesses. Shelly shared her journey from a professional commercial photographer to an online marketing coach, helping service providers improve their marketing strategies. She emphasized the importance of building a personal brand that shines online and outlined the three key elements of a personal brand: name, face, and how you make people feel. Shelly provided practical tips for developing a compelling personal brand, including connecting, inviting, and positioning yourself effectively. Furthermore, Shelly discussed the significance of maintaining consistent branding across all marketing channels, including websites and social media platforms. She highlighted the impact of conducting a brand audit to ensure that your online presence reflects your brand identity cohesively. Additionally, Shelly shared insights on writing a compelling About Me page, emphasizing the importance of sharing your story and connecting with your audience authentically. Shelly encouraged listeners to embrace their authentic selves and translate their real-life values into their online presence to create a strong personal brand.   Timestamps: 5:10: Building a Personal Brand Online 10:01: Steps to Develop a Compelling Personal Brand 14:07: Importance of Consistent Brand Messaging 17:43: The Vitality of About Me Pages 25:14: Conducting a Brand Audit   Shelly's Contact Information: Website: https://coaching.shellyniehaus.com LinkedIn: Shelly Niehaus Instagram: @shellyniehaus   Tacey's Contact Information:  Website: www.taceyatkinson.com   Social Media: @taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!