How do industry leaders master the art of management?In this episode, Rick Kendall, with his background at HBO, unravels the art of successful management and the nuances of understanding subscriber behavior. He highlights the value of strategic studies, illustrating how HBO leveraged them to optimize decision-making. Rick shares a captivating study on dual HBO and Showtime subscribers, shedding light on the importance of choice and variety in content consumption. But it's not just about studies: Rick delves deep into rethinking subscriber retention, underscoring the need to question and reassess ingrained assumptions. As we dive deeper into the conversation, there's a clear call to arms for managers everywhere: keep learning, stay curious, and always challenge the status quo. Tune in to acquire essential strategies and skills that promise to enhance your approach to management. For an extended journey into management excellence, don’t miss Rick’s podcast, "Management Mastery."You can reach out to Rick on LinkedIn. Many thanks to Rick for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.