Welcome to another engaging episode of The Association 100 podcast. Today, we are thrilled to host Kara Dickerson, Founder and Principal of Content With Impact LLC, and former head of CES Keynote Stage and Conference. Drawing from her extensive experience, Kara shares invaluable strategies for enhancing event content to captivate new audiences and unlock new revenue streams.

Key Highlights:


Content Strategy Insights: Kara delves into how data-driven strategies can reshape event content, tailoring experiences to engage diverse industries and expand audience bases.

Championing Diversity: Reflecting on her leadership at CES, Kara discusses her proactive approach to ensuring diversity in event programming, setting standards that champion inclusivity.

Bridging Organizational Silos: Kara offers practical advice for aligning event content with membership goals, emphasizing the importance of breaking down silos between event and membership teams to amplify impact.

Global Event Experience: With a backdrop of launching events across continents, Kara provides a look into creating dynamic and impactful global conferences that resonate across diverse cultures and industries.


Join host Colleen Gallagher as we explore Kara's journey from leading the CES stage to empowering associations through her consultancy, providing a roadmap for transforming events into powerful engagement platforms. Whether you're an event planner, association executive or industry leader, this episode is packed with actionable insights that can revolutionize how you approach event content and engagement.

Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies.

Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd.

Stay tuned for more episodes that delve into the strategies and insights powering successful associations.