Being yourself can be difficult, especially when you are worried what other people think of you, but it's important to be authentic, even when you can't help but wonder how you are perceived.Three Things You’ll Learn in This EpisodeWhy are we so afraid to put ourselves out there?How to overcome the fear of rejection.What being authentic looks like in the marketing world.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up, ladies and gentlemen, welcome to their episode of the real estate marketing dude, podcast, folks, what we're going to be chatting about today is not bringing on a guest, we're gonna be doing a little bit of training and coaching during this podcast. So if you are sitting down, I'm gonna have a little bit of exercises for you today. But what we're focusing on is, does what people think about you really matter? And this is something that, you know, I see quite a bit like, in for me, too, you know, if you guys listen this podcast for a while, you might not think I'm a very shy, or I really care what anyone else's opinions are of Me. But the reality is they do. And, you know, sometimes when you get out there, and you put yourself out there, you might get some hateful stuff in return, you might have some people talk crap about you, or some people say some things that are going to hurt your feelings. So how do you react to that? Because what we're chatting about today, how do you address all of the haters? If you are getting some? And how do you overcome that whole thing about? Hey, what should I, you know, I should I really put this out there, like, When are people gonna think about me? Oh, my God. So if you have any of those reservations, this is the show for you today. And what I wanted to do was just sort of focus on, you know, why it's important to create the content out there. And what I see is the number one reason why I believe that people don't put themselves out there is because it's not that there's so much they know what they want to say, but they just don't know how to say it for themselves, if that makes sense. And it's sort of like, okay, yes, I know, I want to market my business. I know, I want to tell people, I'm in real estate. But how do I do that without being a total douchebag? How do I do that without like, feeling like I'm begging for business or, or selling my services, or annoying people, because that's what I don't want to do at all. And that's normal to think that way. Guys, we're human. I mean, that's how human beings think it's a natural reaction. But what, when you really grasp what it is you stand for, and you really identify your brand. You don't think twice about posting that content, right. And this is the importance of really dialing in your brand, your brand strategy and creating content, because it is very hard. If you don't have a strategy in place with why you're creating content in the first place. Well, it's very hard to get yourself out there to begin with, and then to do it consistently, because over time, it'll eventually die. And if you are planning to build a brand, you have to create content, you have to create content in today's age, to build a brand. I mean, it's the only thing that keeps yourself out there. See, marketing isn't advertising, like when I'm doing this podcast right now, I'm not trying to. I'm trying to add value to other people's lives, like I'm trying to give you tips. And the reason why I've been doing this since the last seven, eight years is because, one, I have fun doing it, too. It allows me to express my voi