UNLIMITED
How to Use Instagram to Drive Sales and Create Customer Superfans: Welcome to the 5th episode of The 6 Figure Product Business Podcast. In this episode we are diving into the magical world of Instagram. More specifically, we are talking about how you can leverage the gram to drive massive sales and grow an engaged ... by Ecommerce Society PodcastUNLIMITED
The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness
UNLIMITED
The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness
ratings:
Length:
68 minutes
Released:
Feb 13, 2024
Format:
Podcast episode
Description
In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.
Takeaways
Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes.
Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas.
Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing.
Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.
Chapters
00:00 Introduction and Question Submission Form
02:24 Deep Dive into Subscription Boxes
04:37 What is a Subscription Box?
06:23 Opportunity for Brand Visibility
09:08 Different Types of Subscription Boxes
10:24 Best Suited Products for Subscription Boxes
11:48 Mistakes in Pitching and Negotiating
51:50 Mistake: Not willing to negotiate on price
53:10 Stand out by customizing your pitch
55:28 Negotiating with marketing as leverage
57:27 Being scrappy and figureoutable
59:42 Leveraging marketing and creating exclusivity
01:00:10 Easy ways to pitch
01:02:08 Making a short and effective pitch
01:07:35 Summary: How to get into subscription boxes
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Sign Up
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Takeaways
Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes.
Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas.
Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing.
Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.
Chapters
00:00 Introduction and Question Submission Form
02:24 Deep Dive into Subscription Boxes
04:37 What is a Subscription Box?
06:23 Opportunity for Brand Visibility
09:08 Different Types of Subscription Boxes
10:24 Best Suited Products for Subscription Boxes
11:48 Mistakes in Pitching and Negotiating
51:50 Mistake: Not willing to negotiate on price
53:10 Stand out by customizing your pitch
55:28 Negotiating with marketing as leverage
57:27 Being scrappy and figureoutable
59:42 Leveraging marketing and creating exclusivity
01:00:10 Easy ways to pitch
01:02:08 Making a short and effective pitch
01:07:35 Summary: How to get into subscription boxes
Work With Me:
Grab my new book, Customer Obsession
1. Sign Up For A Website Redesign
Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
https://www.kerriefitzgerald.com/websiteVIP
2. Join waitlist for Cultish Product
A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
Join waitlist Learn More
Free Guides & Resources For The Win:
{Free Private Podcast}
Create Your Cult Like Brand “Private Podcast”
An 8-part audio series that walks you through how to create your cult brand
Sign Up
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society on Instagram
www.kerriefitzgerald.com
Released:
Feb 13, 2024
Format:
Podcast episode
Titles in the series (100)
- 34 min listen