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Introducing: The Run Revenue Show with Kyle Coleman: The number one enemy of every sales team is revenue leak. As a sales leader…what are you doing to beat it? This is The Run Revenue Show, with Kyle Coleman—SVP of Marketing at Clari. Join Kyle every Monday for behind-the-scenes access... by The Run Revenue ShowUNLIMITED
Prepare Your Revenue Team for Success in 2024 with CMO Paige O’Neill
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Prepare Your Revenue Team for Success in 2024 with CMO Paige O’Neill
ratings:
Length:
33 minutes
Released:
Jan 29, 2024
Format:
Podcast episode
Description
As we embark on this new year, the question arises of how can our revenue teams position themselves for success in 2024? It requires a thoughtful, well-played strategy for the challenges and opportunities that lie ahead. Paige O’Neill, CMO at Seismic, specializes in positioning revenue teams to be as successful as possible and has played a crucial role in driving Seismic's strategies in the competitive market landscape. In this episode, Paige discusses the growth of enablement in organizations, the evolving challenges faced by sales teams in a selling environment, the role of technology in sales training and enablement, and the impact of collaboration and a holistic approach within the go-to-market team for sustained success. Here’s what’s inside: Cultivate a year-round enablement ecosystem. Successful enablement programs are not just about energetic launch events; they're about creating an ecosystem of sustained support that aligns with your go-to-market initiatives. This calls for integrating enablement into your daily operations and measurements, embedding it within executive team discussions, and ensuring the C-suite supports it. Establish an enablement advisory council. Including key stakeholders such as sales leaders and product marketing leaders in this council ensures that diverse perspectives are considered and that enablement strategies are both relevant and impactful. By incorporating feedback from different business areas, the enablement initiatives can be continuously improved and refined. Use technology and AI to develop enablement programs. This allows enablement to be conducted at scale while still catering to the individual needs of salespeople. Tracking metrics such as content downloads, training completion, and using specific keywords allows for measuring enablement's effectiveness and helps identify areas for further training and improvement. Grab this week’s Checklist Check out RunRevenue.Pro for tips, playbooks, and advice for stopping revenue leak and achieving revenue precision. See how Clari's Revenue Platform can help you win more deals, protect your customer base, and achieve revenue precision—even in a downturn. → Clari.com
Released:
Jan 29, 2024
Format:
Podcast episode
Titles in the series (47)
- 2 min listen