On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter. I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion rate optimization with CXL. He's also a founder and entrepreneur, having set the vision and driven marketing for each of his companies and then handing it over the operations to others.You'll hear about what makes great copywriting and the fundamentals needed in order to create great copywriting in the first place, when to test and use data versus when to use conviction and intuition, and how they leverage no-code tools to test hypotheses and validate business pivots.More on Peep:
Peep on Twitter
peeplaja.com

CXL, Speero, and Wynter

Mentioned:
Lambda School
Black Rifle Coffee
LEON from the Wayback Machine
Lume Cube
Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt? Thank Peep for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

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