The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners.In this episode, Jordan West and  Priti Kapoor,  share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability and intuition in business decision-making.Listen and learn in this episode!Key takeaways from this episode:The importance of financial support and sustainable growth in the retail industry, particularly in e-commerce.Emphasizing customer lifetime value and retention strategies, not just acquisition, in building a brand.The decision-making balance between data-driven and intuitive approaches in business.Recommended Apps/Tool:Cohort Analysis on Shopify: https://www.shopify.com/Lifetimely: https://www.lifetimely.io/Recommended Audiobook:Paris by Paris Hilton: https://www.audible.com/pd/Paris-Audiobook/B0BCHBZDPXHow I Built This: https://www.audible.com/pd/How-I-Built-This-Audiobook/B08BSZHW17Today’s Guest:Priti Kapoor, VP of Finance and Operations at Jenny Bird began her career in the apparel business, where she gained valuable experience in brick and mortar retail. Her first foray into online retail was with Jenny Bird, where she worked as an online retailer and wholesaler. With five and a half years of experience, Priti has become adept at navigating the complex world of e-commerce and digital advertising.Connect and learn more about Priti and Jenny Bird:LinkedIn: https://www.linkedin.com/in/priti-kapoor-cpa-ca-97a86b17/Website: https://jenny-bird.com/Growth Plan: www.upgrowthcommerce.com/growThis episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads. If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow