Welcome to this special New Year's episode of the Behavioral Economics in Marketing podcast, where we embark on a unique exploration at the crossroads of personal and professional growth through the lens of game theory. In this episode, we draw inspiration from the historical narrative of the conquistador Hernan Cortes, examining how his strategic decisions align with game theory concepts. As we delve into the tale of burning ships and unwavering commitment, we uncover valuable insights applicable to our own resolutions, both personal and professional. Join us on this journey as we unravel the game theory principles behind Cortes' conquest and discover how they can shape our strategies for growth in the coming year.


Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism